Protecting Privacy

A DW/BI system with information about consumer behavior has great potential for improving your products, customer service, sales process, and user experience. But it also has great potential for abuse. In many countries , online customers must be able to opt out from providing any personal information or having that information stored permanently. Whether or not its a regulatory requirement, its the right thing to do.

Before you go crazy with your new DW/BI system, mining the data to uncover customer patterns and develop targeted customer lists, you should develop a customer privacy policy. Make sure every business user of your system knows the policies for using the data and communicating with customers.

Protect your customers by ensuring that mailing lists can be generated only by a designated List Manager, who keeps track of the lists that have been created, and when each customer has been contacted. This information should be used as input to subsequent list creation to avoid inundating customers with unwelcome offers. CRM and contact management software offers features to track campaigns , promotional offers, and mailings . Set up the DW/BI system to create lists of customer IDs, and then hand that list off to the contact management system.

The safest approach is to leave personally identifying information out of the DW/BI system completely, or stored in an encrypted format.



Microsoft Data Warehouse Toolkit. With SQL Server 2005 and the Microsoft Business Intelligence Toolset
The MicrosoftВ Data Warehouse Toolkit: With SQL ServerВ 2005 and the MicrosoftВ Business Intelligence Toolset
ISBN: B000YIVXC2
EAN: N/A
Year: 2006
Pages: 125

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