Lack of Publicity and Marketing by Microsoft

Microsoft's goal on The Zone is to push its brand names . That it does, with great zeal. After the initial launch of UC , it was tough to find ongoing promotions for the game, nor did I ever see the game marketed in banner ads on other game information sites, as I did with The Zone in general. For goodness sake, there wasn't even a link to VR-1's web site from any of the game's pages on The Zone, and I looked hard.

We learned a long time ago in this industry that "If you build it, they will come not !" You have to get the word out. With a small niche market such as turn -based strategy games , you really have to get the word out. That wasn't done here and was a major contributor to UC 's failure, I believe.