Appendix A. Executive Considerations Checklist

1. Type of Game

   a. Classic
   b. Hybrid
   c. Persistent World

2. Style

   a. 3D First-/Third-Person
   b. Isolinear, Top-Down
   c. Other:___________________________

3. Primary Mode

   a. Real-Time Strategy
   b. First-Person Shooter
   c. Virtual World
   d. Card/Board Game

4. Genre

   a. Fantasy
   b. Science-Fiction
   c. Other:___________________________

5. Primary Market

   a. Mass
   b. Moderate or Casual
   c. Hard-Core

6. Competitive Analysis

   a. Current Competitors
   b. Competitors in Development or Testing

7. Development Timeline

   a. Design
   b. Development
   c. Alpha Testing
   d. Beta Testing
   e. Anticipated Launch Date

8. Cost of Entry

   a. Property Licensing and Royalty Costs
   b. Development Budget
   c. Marketing Budget
   d. Launch Budget
   e. Bandwidth Needs
   i. How Many Bits/Bytes per User/Minute?
   ii. Cost per MB of Access
   f. Annual Maintenance Budget
   g. Live Team Costs
   h. Hardware and Bandwidth Costs
   i. Total Estimated Cost, Development Through First Year Post-launch

9. Revenue Projections

   a. Estimated Retail Sales
   b. Expansion Pack Sales
   c. Subscription Fees

10. Risk/Reward Analysis

    a. Development and Launch Costs Versus Customer Market Niche of the Product
    b. Team Experience Versus Nearest Competition
    c. Licensed Versus Original Product
    d. Expected Return on Investment
    i. Amortization Time of Development and Launch Costs
    ii. Profit Margin, Years 1 “5

11. Permission to Proceed

    a. Perform the Preliminary Design: Go or No-Go
    b. Design Document Review: Go (Continue to Final Design) or No-Go (Cancel the Project)