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The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization
The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization
ISBN: 0071458832
EAN: 2147483647
Year: 2005
Pages: 145
Authors:
Jason Santamaria
,
Vicent Martino
,
Eric Clemons
BUY ON AMAZON
Table of Contents
BackCover
The Marine Corps Way - Using Maneuver Warfare to Lead a Winning Organization
Introduction: From the Battlefield to the Business World
Why the Marines?
What You Are About to Read
Our Mission
Chapter 1: Maneuver Warfare
Maneuver Warfare Defined
The Nature of Warfare
The Evolution of Maneuver Warfare
Maneuver Warfare Today
Chapter 2: An Integrated Attack - The Arab-Israeli War of 1967
Background
Air Attack and the Onset of War
Ground Attack
Outcome and Observations
Chapter 3: The Seven Guiding Principles
Targeting Critical Vulnerabilities
Boldness
Surprise
Focus
Decentralized Decision Making
Tempo
Combined Arms
Integration of Principles: Bringing It All Together
Chapter 4: Targeting Critical Vulnerabilities
Rommel at Isonzo
Lowe s Hardware vs. Home Depot
Shell Oil: Scenario Planning
Battle of Petersburg
Analysis Across Examples
Targeting Critical Vulnerabilities . . . the Marine Corps Way
Application in Business
Chapter 5: Boldness
MacArthur at Inchon
Gerstner at IBM
Chamberlain and Pickett at Gettysburg
Victory Beer
Warren Buffett s Steely Resolve
Analysis Across Examples
Boldness . . . the Marine Corps Way
Application in Business
Chapter 6: Surprise
Sam Houston at San Jacinto: Stealth
Pepsi: The Code Red Stealth Launch
Coalition Attack in Operation Desert Storm: Ambiguity
Microsoft Product Upgrades: Ambiguity
Allies Before D-Day: Deception
Merrill Lynch s CMA: Deception
Analysis Across Examples
Surprise . . . the Marine Corps Way
Application in Business
Chapter 7: Focus
German Invasion of France
Lexus s Entry into the U.S. Auto Market, Part 1
Nelson at Trafalgar
Harrah s Entertainment
Analysis Across Examples
Focus . . . the Marine Corps Way
Application in Business
Chapter 8: Decentralized Decision Making
Patton s Breakout from Normandy 1944
Smith Newcourt
Ripley and the Bridge at Dong Ha
The Fall of AES
Analysis Across Examples
Decentralized Decision Making . . . the Marine Corps Way
Application in Business
Chapter 9: Tempo
F-86 v. MiG-15 and Boyd s OODA Loop
Cisco Systems - the Fast Beats the Slow
Stonewall Jackson - Press On
McClellan at Antietam
Rosenbluth International
Analysis Across Examples
Tempo . . . the Marine Corps Way
Application in Business
Chapter 10: Combined Arms
Henry V at Agincourt
Lexus s Entry into the U.S. Auto Market, Part 2
511 in Operation Desert Storm
NetJets - It s More Than Just an Airplane
Analysis Across Examples
Combined Arms . . . the Marine Corps Way
Application in Business
Chapter 11: Reconnaissance Pull
The Marines Amphibious Assault on Tinian
Hewlett Packard Printers
Analysis Across Examples
Reconnaissance Pull . . . the Marine Corps Way
Application in Business
Chapter 12: An Integrated Attack - Examples from Business
Wyser-Pratte Co.
Capital One Financial
Replication in Business
Chapter 13: Leadership - The Backbone of Maneuver Warfare
Leadership . . . the Marine Corps Way
Companies That Get It
Application in Business
Final Thoughts
Appendix: Summary of Key Prescriptions
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 13
Sources
Articles
Public Information: Official Reports, Company Reports, and Press Releases
Personal Interviews
Military Publications
Websites
List of Figures
Index
Index_B
Index_C
Index_D
Index_E
Index_F
Index_G
Index_H
Index_I
Index_J
Index_K
Index_L
Index_M
Index_N
Index_O
Index_P
Index_Q
Index_R
Index_S
Index_T
Index_U
Index_V
Index_W
Index_Y
Index_Z
The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization
ISBN: 0071458832
EAN: 2147483647
Year: 2005
Pages: 145
Authors:
Jason Santamaria
,
Vicent Martino
,
Eric Clemons
BUY ON AMAZON
Service-Oriented Architecture (SOA): Concepts, Technology, and Design
Case #1 background: RailCo Ltd.
The Evolution of SOA
Orchestration service layer
Contrasting service modeling approaches (an example)
WS-BPEL language basics
Wireless Hacks: Tips & Tools for Building, Extending, and Securing Your Network
Hack 43. Control Wireless Access by MAC
Hack 47. Securely Connect Two Networks
Hack 79. Advertise Any Service with Bonjour in Mac OS X
Hack 83. Make a Deep Dish Cylindrical Parabolic Reflector
Hack 85. Pringles Can Waveguide
Microsoft WSH and VBScript Programming for the Absolute Beginner
VBScript Basics
Conditional Logic
Using Procedures to Organize Scripts
Combining Different Scripting Languages
Appendix B Built-In VBScript Functions
Web Systems Design and Online Consumer Behavior
Chapter II Information Search on the Internet: A Causal Model
Chapter IV How Consumers Think About Interactive Aspects of Web Advertising
Chapter X Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
Chapter XIII Shopping Agent Web Sites: A Comparative Shopping Environment
Chapter XV Customer Trust in Online Commerce
Java All-In-One Desk Reference For Dummies
Pulling a Switcheroo
Working with Strings
Getting Input from the User
Database for $100, Please
Working with XML
Python Standard Library (Nutshell Handbooks) with
The crypt Module
The Queue Module
The commands Module
The unicodedata Module
The soundex Module
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