Chapter 11


Reconnaissance Pull

A real-time response to weakness, whereby an individual identifies an opportunity, directs the organization toward it, and then immediately leads the organization in its exploitation, reconnaissance pull encompasses:

  • Decentralized Decision Making

    • Entrust talented frontline employees and junior managers with the necessary authority to decide when and where to pursue breakout opportunities.

  • Targeting Critical Vulnerabilities

    • Individuals on the front lines are ideally positioned to identify and rapidly exploit market openings or rivals critical vulnerabilities.

  • Tempo

    • A timely response to the identification of an opportunity requires rapid decision making on the part of the leader.

  • Focus

    • The leader must be willing to commit maximum available resources to the exploitation of identified opportunities.

  • Develop and designate a wide range of reconnaissance capabilities in your organization.

  • Employ distributed information systems to complement and enable pervasive information sharing.

  • Ensure a direct conduit exists between senior leadership and the reconnaissance force.

    • Consider making a human investment in the form of the appointment of a talented up-and-comer as your ground intel officer.

  • Recognize and reward individuals who discover new opportunities or develop new ideas.

  • Build flexibility into your organization.




The Marine Corps Way. Using Maneuver Warfare to Lead a Winning Organization
The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization
ISBN: 0071458832
EAN: 2147483647
Year: 2005
Pages: 145

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