Appendix: Summary of Key Prescriptions

Chapter 1

Maneuver Warfare Defined

A state of mind bent on shattering the enemy morally and physically by paralyzing and confounding him, by avoiding his strength, by quickly and aggressively exploiting his vulnerabilities, and by striking him in a way that will hurt him most.

Factors That Mediate Competitive Encounters

The four human and environmental factors that shape military conflict are also inherent aspects of business.

Friction: The force that makes the simple difficult and the difficult seemingly impossible

Uncertainty: The fog of war

Fluidity: The continuous cycle of cause and effect replete with fleeting opportunities and unforeseen events

Disorder: The state toward which competitive situations deteriorate as time progresses