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Tom Sant
AMERICAN MANAGEMENT ASSOCIATION
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Library of Congress Cataloging-in-Publication Data
Sant, Tom. Persuasive business proposals : writing to win more customers, clients, and contracts / Tom Sant. p. cm. Includes index.ISBN 0-8144-7153-6
1. Proposal writing in business. 2. Persuasion (Rhetoric) I. Title.
HF5718.5.S26 2004
658.15224—dc22
2003018709
Copyright 2004 Tom Sant
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced,
stored in a retrieval system,
or transmitted in whole or in part,
in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise,
without the prior written permission of AMACOM,
a division of American Management Association,
1601 Broadway, New York, NY 10019.
Printing number
10 9 8 7 6 5 4 3 2 1
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