List of Sidebars


Chapter 2: A Good Proposal is Hard to Find

The Seven Deadly Sins of Proposal Writing

Chapter 5: Developing a Client-Centered Message Every Time You Write

Seven Questions for a Client-Centered Proposal
Twelve Questions for Developing a Consultative Proposal

Chapter 6: Understanding the Customer: The Cicero Principle

Evaluators' Complaints

Chapter 9: Writing From the Right Brain: Getting Your Ideas Organized

Executive Summary

Chapter 10: Presenting a Winning Value Proposition

Major Mistakes in Offering a Value Proposition

Chapter 16: Creating a Proposal Center of Excellence

The Basics of Writing a Winning Proposal: Curriculum




Persuasive Business Proposals. Writing to Win More Customers, Clients, and Contracts
Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
ISBN: 0814471536
EAN: 2147483647
Year: 2004
Pages: 130
Authors: Tom Sant

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