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Chapter 4: The Structure of Persuasion
Figure 4-1: Move out of the Comfort Zone to Persuade Effectively.
Figure 4-2: The Funnel-Shaped Structure of Informative Writing.
Figure 4-3: The Three-Part Structure of Evaluation.
Figure 4-4: The Persuasive Paradigm.
Chapter 5: Developing a Client-Centered Message Every Time You Write
Figure 5-1: Types of Outcomes Clients Typically Seek.
Chapter 6: Understanding the Customer: The Cicero Principle
Figure 6-1: Four Personality Types and Their Preferences.
Figure 6-2: Levels of Evaluation.
Chapter 8: An Overview of the Proposal Development Process
Figure 8-1: The Sequence of Activities in Managing a Proposal Project.
Figure 8-2: Determining the Level of Effort.
Figure 8-3: A Sample Worksheet.
Figure 8-4: The Order in Which to Write.
Chapter 11: The Structure of the Letter Proposal
Figure 11-1: Sample Letter Proposal.
Chapter 12: The Structure of the Formal Proposal
Figure 12-1: Sample Cover Letter 1.
Figure 12-2: Sample Cover Letter 2.
Figure 12-3: Sample Cover Letter 3.
Figure 12-4: Sample Title Page 1.
Figure 12-5: Sample Title Page 2.
Figure 12-6: Sample Table of Contents 1.
Figure 12-7: Sample Table of Contents 2.
Figure 12-8: Sample Table of Contents 3.
Figure 12-9: Sample Executive Summary 1.
Figure 12-10: Sample Executive Summary 2.
Figure 12-11: Sample Executive Summary 3.
Figure 12-12: Guide for Organizing Solutions.
Figure 12-13: Sample Solution Description.
Figure 12-14: Sample Case Study.
Figure 12-15: RFP Responses Sample Answer 1.
Figure 12-16: RFP Responses Sample Answer 2.
Figure 12-17: Compliance Matrix.
Chapter 13: Writing Research Proposals and Proposals for Grants
Figure 13-1: Sample Research Proposal
Chapter 15: Writing in the Midst of a Storm: How to Deal with Bad News and Negative Publicity
Figure 15-1: Ways to Handle Bad News.
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Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
ISBN: 0814471536
EAN: 2147483647
Year: 2004
Pages: 130
Authors:
Tom Sant
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