Chapter 11: Leveraging Digital Technology

Overview

I don t understand the technology but you don t have to, you have to understand what it can do for you.

(Rupert Murdoch)

Leveraging digital technology requires:

• moving past the hype

• shopping around to get the best fit for your business

• creating web gateways of mission-critical knowledge

• tuning into collaborative technology

• careful research and team consultation.