Chapter 6: Creating a Smarter Business

Overview

If Hewlett Packard knew what Hewlett Packard knows , we would be 3 times more profitable.

(Lew Platt)

Creating a smarter business requires:

• both business intelligence and counterintelligence

• marketplace data and research from private and public sources

• clear and powerful direction from top management

• focusing attention on learning hot spots

• championing sharing and innovation efforts.