In the knowledge era, business can no longer measure its performance and future purely on traditional financial reports . What is required is a fresh approach to exploring how knowledge fuels business success. With this in mind it is vital that each business asks and explores how its know-how is creating value. For example, what is the current standing in how a business relates to its customers? How successful is the business in stimulating a healthy learning culture while protecting its intellectual property? Is a business able to build systems and processes it requires to foster improved innovation and service delivery? Such questions are central to ensuring lasting success. Only when these types of conversations and reporting become second nature will there be a formula for long- term growth, renewal and inspiration.