The business representative is the business person who will directly benefit from the BI application and who will participate as a full-time member on the project core team. He or she should complete the benefits portion of the cost-benefit analysis and should assist the project manager with the risk assessment.
Business sponsor
The business sponsor is the person holding the "purse strings." He or she ensures that proper objectives for the BI application are established and that those objectives support the strategic business goals of the organization. He or she approves the business case assessment and helps set and negotiate the BI project scope to meet the stated BI application objectives.
Data quality analyst
The quality of the source data is always overestimated. In reality, source data quality is much worse than anyone can imagine. The data quality analyst has to be able to estimate the time, effort, and cost associated with finding the dirty data and cleansing it.
Project manager
The project manager should have experience as a systems integrator. The BI decision-support environment requires the management and integration of multiple types of software as well as hardware. In addition, the project manager needs skills in managing the staff, the project, and the expectations of the business community.
Subject matter expert
Expertise in the business is mandatory, and the subject matter expert brings that expertise to the BI project. He or she should also have an understanding of the competition and of the trends in the industry.
