Chapter 17. Making the Case for Information Architecture

What we'll cover:

The unavoidability of selling

The ROI case for information architecture

The fallacy of ROI thinking when it comes to information architecture

Other ways to make the case for information architecture

The value of information architecture: a checklist

Wherever information architecture is happening or could be happening, someone is trying to decide whether or not the pursuit is worth the investment of resources. And that person often needs a lot of convincing. You, as an information architect, must be prepared to make a case for what you do.