The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business
The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business
ISBN: B001KVZJWC
EAN: N/A
EAN: N/A
Year: 2004
Pages: 159
Pages: 159
Authors: Janice Reynolds
- The Complete E-Commerce Book
- The E-Commerce Phenomenon
- THE E-COMMERCE DECISION
- THE ESSENTIALS
- WHY GO TO THE WEB?
- WEBSITE MODELS
- CONCLUSION
- Designing Your Website
- WHAT S YOUR LINE?
- TARGET YOUR CUSTOMERS
- YOUR WEBSITE S BLUEPRINT
- DESIGN
- CONCLUSION
- The Devil is in the Details
- DOMAIN NAME
- DIGITAL CERTIFICATES
- MERCHANT ACCOUNT
- CHECK PROCESSING
- OTHER PAYMENT OPTIONS
- CONCLUSION
- Server Hardware
- THE SMALL WEBSITE S SERVER SPECIFICATIONS
- SERVER SPECIFICATIONS FOR A ROBUST WEBSITE
- THE TERMINOLOGY
- SAMPLE WEBSITE SERVER CONFIGURATIONS
- CONCLUSION
- Redundancy
- BACKUP
- UNINTERRUPTABLE POWER SUPPLY
- RAID
- MIRRORING
- CONCLUSION
- Connectivity
- DSL
- ISDN
- WEB HOST SISP S CONNECTIVITY
- CONCLUSION
- Security
- DEVELOP A SECURITY PLAN
- LAYER YOUR SECURITY
- COMMON WEBSITE SECURITY MEASURES
- INTERNET FRAUD
- SECURITY RESOURCES
- CONCLUSION
- Infrastructure Software
- THE OPERATING SYSTEM
- UNIX
- YOUR WEB SERVER
- LOG ANALYSIS SOFTWARE
- DATABASES
- DATABASE PUBLISHING
- CONCLUSION
- E-Commerce Solutions
- HTML EDITORS
- SHRINK-WRAP E-COMMERCE SOFTWARE
- ALL-IN-ONE WEBSITE SERVICES
- COMMERCE SERVERS
- CONCLUSION
- Adjunct Software
- ONLINE AUCTION
- PEER-TO-PEER
- WEBLOGS
- CONCLUSION
- Quality Assurance
- THE QA PLAN
- SERVER ERROR LOG
- OTHER ITEMS TO CHECK
- TEST AND RETEST
- CONTINUAL QUALITY ASSURANCE
- QUALITY ASSURANCE PLAN GUIDELINES
- FOCUS GROUPS AND SURVEYS
- CONCLUSION
- Website Maintenance and Management
- ESTABLISHING A MAINTENANCE AND MANAGEMENT SYSTEM
- AVOID SIMPLE ERRORS
- SOFTWARE
- LINKS MANAGEMENT
- CONTENT MANAGEMENT
- HARDWARE AND INFRASTRUCTURE MAINTENANCE
- CONCLUSION
- Consultants and Vendors
- SELECTING A CONSULTANT
- THE CONSULTANT CONTRACT
- WEBSITE DEVELOPERS
- VENDOR SELECTION
- CONCLUSION
- Web-hosting Services
- THE WEB-HOSTING SERVICE MODELS
- TYPES OF HOSTING ACCOUNTS
- DIFFERENT HOSTING NEEDS
- FINDING THE RIGHT WEB-HOSTING SERVICE
- SERVICE LEVEL AGREEMENTS
- CONCLUSION
- Search Engines and Directories
- SEARCH ENGINES
- DIRECTORIES
- HYBRID SERVICES
- DESIGNING FOR DIRECTORIES
- YAHOO
- SPONSORED LISTINGS
- CONCLUSION
- Marketing Your Website
- THE MARKETING PLAN
- IMPLEMENTING YOUR MARKETING PLAN
- ON-SITE MARKETING TECHNIQUES
- DATA MINING
- CONCLUSION
- Customer Service
- THE PROBLEM IN A NUTSHELL
- CREATE A CUSTOMER SERVICE STRATEGY
- AUTOMATION IS THE KEY
- CALL CENTERS
- CONCLUSION
- Logistics and Order Fulfillment
- IT S STILL ALL ABOUT THE CUSTOMER
- MIRED IN THE SMALL PARCEL DILEMMA
- LOGISTICS
- HAVE A PLAN
- SHIPPING
- INTERNATIONAL ORDERS
- FULFILLMENT
- FULFILLMENT MODELS
- IN-HOUSE SOLUTIONS
- OUTSOURCING
- CONCLUSION
- Final Thoughts
- FACTORS THAT CAN SLOW GROWTH
- GLOBALIZATION
- Appendix A: Computer Basics
- CPU
- MEMORY
- CACHE
- HARD DRIVES
- THE INTERFACE
- Glossary
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- XYZ
The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business
ISBN: B001KVZJWC
EAN: N/A
EAN: N/A
Year: 2004
Pages: 159
Pages: 159
Authors: Janice Reynolds