The design and pre-build details — domain name, digital certificates to ensure data is kept secure, and payment acceptance — are among the first steps you must take when extending an e-commerce site to the Web. But there are still a number of steps to take before you have a viable e-commerce website. The path you take to open your doors to the online public may differ from the path taken by your competitors, friends, and colleagues. The following chapters will guide you through some of those diverging paths.