CONCLUSION

Creating a stunning website is not enough to guarantee e-commerce success. You need to get the right visitors — potential customers —to come to your website.

Many readers will find that running a business on the Web will seem daunting at times because there are so many avenues a potential customer can take before they find your website. But if you understand the basics of marketing, establish a sound marketing plan, and put that plan into place, the Web will appear less daunting.

So get to work, develop targeted marketing strategies, monitor the results, and continuously strive to improve your efforts.