YAHOO

YAHOO!

Yahoo! is a directory that also integrates search engine results into its returns. This makes it a category all unto itself. Through an alliance with first Alta Vista and then with Hotbot and now with Google, when a surfer makes a search request, if no listing is found within Yahoo! then the search is automatically and transparently defaulted to the larger, spider-generated database. So you may think your website has a Yahoo! listing when you see your site in a Yahoo! results page, but that listing may have been generated from the search engine’s larger database. This isn’t the same as a true Yahoo! listing.

It is very difficult to get a good listing on Yahoo!, but it is well worth the effort since the site, as a whole, is the most popular site on the Web. Yahoo can generate much of your site’s traffic — if you can obtain a successful listing.



The Complete E-Commerce Book. Design, Build & Maintain a Successful Web-based Business
The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business
ISBN: B001KVZJWC
EAN: N/A
Year: 2004
Pages: 159

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