In 2001, the most advertised products were pharmaceutical products, foods , real estate, electrical household appliances and cosmetics. These five categories constituted an aggregate share of 48.3 per cent, almost half of China's total advertising outlay in 2001 (see Table 6.13.3).
Category | Spending (RMB billion) | % of 2000 | Share in total spending (%) |
---|---|---|---|
Pharmaceuticals | 9,669 | 128.99 | 12.16 |
Foods | 8,995 | 129.91 | 11.32 |
Real estate | 6,948 | 116.6 | 8.47 |
Electrical appliances | 6,588 | 89.62 | 8.29 |
Cosmetics | 6,334 | 133.43 | 7.97 |
Alcoholic products | 4,120 | 169.34 | 5.18 |
Medical services | 3,261 | 106.88 | 4.10 |
Garments & accessories | 2,427 | 114.54 | 3.05 |
Motor vehicles | 2,286 | 53.79 | 2.88 |
Medical apparatus | 1,873 | 86.63 | 2.36 |
Tourism | 1,583 | 122.62 | 1.99 |
Tobacco | 0,91 | 105.94 | 1.14 |
Other | 24,495 | 108.27 | 30.82 |
In terms of growth, advertising spend on alcoholic products, foods and pharmaceutical products experienced strong growth in 2001, with respective growth rates of 69, 30 and 29 per cent. However, probably affected by a host of factors such as industry slowdown and market competition, advertising spend by motor vehicles, electrical household appliances and medical apparatus declined by 46, 11 and 16 per cent respectively compared with 2000.