Chapter 4. Measuring Web Site Usability

Section 4.1.  Hacks 5467: Introduction

Hack 54.  Measure the Value of Pages and Clicks

Hack 55.  Measuring Clicks the Old-Fashioned Way

Hack 56.  Use Language to Drive Action

Hack 57.  Deconstruct Time Spent on Site

Hack 58.  Use the Entry, Exit, and Single-Access Page Report

Hack 59.  Measure Multi-Step Processes

Hack 60.  Measure Usability in the Checkout Process

Hack 61.  Measure "Internal Campaigns"

Hack 62.  Use Browser Overlays

Hack 63.  Run Your Own Split-Path Tests

Hack 64.  Measure Internal Searches

Hack 65.  Take Advantage of "Zero Results" Internal Search Results

Hack 66.  Effectively Measure the "Known" Visitor

Hack 67.  Build Your Own Web Measurement Application: Usability Data