About the Author

Eric T. Peterson is an author, analyst, and self-described "web measurement geek" from back in the day. Having been introduced to web traffic analysis in the late 1990s as a webmaster and web developer for WebTrends Corporation, Peterson has progressively become more deeply involved in the web measurement space and currently holds the position of senior analyst at JupiterResearch, focusing primarily on web measurement and search technologies. Peterson's first book on the subject, Web Analytics Demystified (www.webanalyticsdemystified.com), has been extremely well received and served as the basis for a number of measurement-related side projects, including the founding of the world's first web measurement discussion group (http://www.webanalyticsdemystified.com/discussion_list.asp).