Chapter 1. Web Measurement Basics

Section 1.1.  Hacks 113: Introduction

Hack 1.  Talk the Talk

Hack 2.  Best Practices for Web Measurement

Hack 3.  Select the Right Vendor

Hack 4.  Staff for Web Measurement Success

Hack 5.  Get to Know Your Visitors

Hack 6.  Understand Common Data Sources

Hack 7.  Understand Visitor Intent

Hack 8.  Know When to Use Packet Sniffing

Hack 9.  Write a Useful Web Measurement Request for Proposal (RFP)

Hack 10.  Find a Free or Cheap Web Measurement Solution

Hack 11.  Use Analog to Process Logfiles

Hack 12.  Build Your Own Web Measurement Application: An Overview and Data Collection

Hack 13.  Build Your Own RSS Tracking Application: An Overview and Data Collection