Colophon


Colophon

Our look is the result of reader comments, our own experimentation, and feedback from distribution channels. Distinctive covers complement our distinctive approach to technical topics, breathing personality and life into potentially dry subjects.

The tool on the cover of Web Site Measurement Hacks is a combination square, a carpentry tool used primarily to mark and measure 45- and 90 degree angles. Many variations of combination squares are available, but each has the square, used to to measure the accuracy of right angles, as one of its components. While the square may be found in combination with various other tools, the combination square on the cover of Web Site Measurement Hacks has a scribe (for transferring the contours of one item onto another) and a level.

Jamie Peppard was the production editor for Web Site Measurement Hacks. Linley Dolby was the copy editor and Ann Schirmer was the proofreader. Sarah Sherman, Genevieve d'Entremont, and Darren Kelly provided quality control. Angela Howard wrote the index.

Ellie Volckhausen designed the cover of this book, based on a series design by Edie Freedman. The cover image is a photograph taken from the Comstock CD. Karen Montgomery produced the cover layout with Adobe InDesign CS using Adobe's Helvetica Neue and ITC Garamond fonts.

David Futato designed the interior layout. This book was converted by Keith Fahlgren to FrameMaker 5.5.6 with a format conversion tool created by Erik Ray, Jason McIntosh, Neil Walls, and Mike Sierra that uses Perl and XML technologies. The text font is Linotype Birka; the heading font is Adobe Helvetica Neue Condensed; and the code font is LucasFont's TheSans Mono Condensed. The illustrations that appear in the book were produced by Robert Romano, Jessamyn Read, and Lesley Borash using Macromedia FreeHand MX and Adobe Photoshop CS. This colophon was written by Jamie Peppard.



    Web Site Measurement Hacks
    Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business
    ISBN: 0596009887
    EAN: 2147483647
    Year: 2005
    Pages: 157

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