As a Web publisher, one of your most important tasks is to establish the visual appearance of your site. This is determined by each of the following, among other things:
Another choice you must make is whether these things should vary from page to page or be consistent throughout an entire Web. Using the same visual elements makes it easier for a visitor to know they're still on your Web. It also can make a Web easier to navigate, if you've kept the layout consistent and used navigation bars.
FrontPage enables you to establish the visual identity of a Web by assigning a theme to it.
Themes establish the visual appearance of a Web or a Web page by defining its colors, fonts, text, and images.