Index[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [X] [Y] [Z] page ranking factors 2nd 3rd 4th freshness 2nd link popularity 2nd page style 2nd popularity data 2nd site organization 2nd spam, absence of 2nd URL length and depth 2nd page title as component of paid placement ad 2nd 3rd 4th as component of search result 2nd 3rd 4th 5th as important to searchers 2nd 3rd 4th 5th changing, in a dynamic Web page 2nd 3rd 4th errors in coding of, as problematic for spiders 2nd improving content of 2nd 3rd 4th 5th combining keywords 2nd 3rd 4th omitting redundant ("flabby") words 2nd measuring success of 2nd 3rd 4th 5th tips for writing 2nd 3rd 4th page title, as factor in search ranking 2nd 3rd 4th 5th page views 2nd "hits," as compared to 2nd how measured 2nd 3rd 4th 5th log files, as used to count "hits" 2nd 3rd Web site visits, as better measurement criterion 2nd 3rd Page, Larry 2nd PageRank algorithm (Google) 2nd 3rd as based on bid and clickthrough rate 2nd 3rd 4th as discouraging bidding tactics 2nd 3rd 4th 5th 6th 7th 8th 9th as rewarding higher clickthrough 2nd 3rd 4th 5th 6th as used in scoring links, for auditing purposes 2nd how it works 2nd 3rd importance of, in valuing links 2nd page ranking factor, as crucial to 2nd rankings of, as used in SEOElite link audit filter 2nd stability of 2nd 3rd 4th PageRank algorithm Google) paid content 2nd 3rd 4th paid inclusion 2nd 3rd 4th 5th 6th 7th 8th 9th as offered by Yahoo! 2nd 3rd 4th 5th 6th 7th 8th 9th 10th as used to have pages indexed 2nd benefits of 2nd 3rd 4th costs of 2nd 3rd getting started with 2nd 3rd 4th 5th 6th 7th reports of, studying, for possible keywords 2nd tips for making the most of 2nd 3rd 4th 5th 6th types of single URL submission 2nd trusted feed 2nd paid links 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th as no help with organic search rankings 2nd as used to increase conversions 2nd buying Web sites, to acquire quality links and content 2nd deciding how much to pay for 2nd hostility of search engines towards 2nd 3rd 4th 5th negotiating 2nd sources of 2nd watching out for scams 2nd paid listings 2nd 3rd as ignored by most searchers 2nd paid placement 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th 15th 16th 17th [See also bidding, Google AdWords, Precision Match] [See also bidding, for paid placement ranking, , ] as compared to other search marketing techniques 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] benefits of highly qualified visitors 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] immediate results 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] listings targeted to audience 2nd 3rd 4th [See also bidding, for paid placement ranking, Google AdWords, Precision Match] local searches 2nd 3rd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] low costs of 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] payment only for visits 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] syndication across search engines 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] challenges of bidding tactics, as potentially costly 2nd 3rd 4th 5th 6th [See also bidding, for paid placement ranking,Google AdWords, Precision Match] click fraud 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] page content inappropriate to listing 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] removal of listing for poor performance 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] contextual advertising, as form of 2nd 3rd 4th [See also bidding, for paid placement ranking, Google AdWords, Precision Match] [See also bidding, for paid placement ranking, , ] costs of [See also bidding, for paid placement ranking, Google AdWords, Precision Match] compared 2nd 3rd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] creative work 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] management 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] per-action fee (cost per action) 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] per-click fee (cost per click) 2nd 3rd 4th [See also bidding, for paid placement ranking, Google AdWords, Precision Match] [See also bidding, for paid placement ranking,, ] per-impression fee (cost per thousand) 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] projecting 2nd 3rd 4th [See also bidding, for paid placement ranking, Google AdWords, Precision Match] "scarcity principle," as determining 2nd [See also bidding, for paid placement ranking,Google AdWords, Precision Match] display of results 2nd [See also bidding, Google AdWords, Precision Match] fixed placement 2nd 3rd 4th 5th [See also bidding, for paid placement ranking,Google AdWords, Precision Match] fixed placement, as form of 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] getting started with 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] Google and Yahoo!, as leaders in 2nd 3rd 4th [See also bidding, Google AdWords, Precision Match] [See also , for paid placement ranking,, ] involvement of sales people in 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] landing pages, as not required to be linked to site 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] list of search engines offering 2nd [See also bidding, Google AdWords, Precision Match] market awareness Web sites, as often benefiting from 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] matching of, to search queries 2nd [See also Google AdWords, Precision Match] ranking of search query matches 2nd 3rd [See also Google AdWords, Precision Match] rapid growth of 2nd 3rd 4th 5th [See also Google AdWords, Precision Match] rejection of listings 2nd 3rd 4th [See also bidding, for paid placement ranking, Google AdWords, Precision Match] [See also bidding, for paid placement ranking,, ] review and approval of, by brand managers 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] risks of, for search marketing campaign 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] strategies for, to cope with competition 2nd 3rd [See also bidding, for paid placement ranking, Google AdWords, Precision Match] vendors and micro-vendors of 2nd [See also bidding, for paid placement ranking,Google AdWords, Precision Match] paid placement optimization bid management tools 2nd agreements of some, with Yahoo! 2nd as supporting bidding tactics 2nd automation, as offered by 2nd costs of 2nd standalone tools, list of 2nd 3rd 4th bidding on keywords 2nd 3rd 4th 5th 6th minimum and maximum bids 2nd staying within budget 2nd 3rd 4th 5th bidding strategy for 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th 15th 16th 17th bidding strategies, listed and explained 2nd measuring success of, factors in 2nd 3rd 4th mistakes by newbies 2nd objective bidding 2nd 3rd 4th 5th self-funding strategy 2nd bidding tactics 2nd 3rd 4th 5th as supported by bid management tools 2nd budgeting for 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th as different for Google and Yahoo! 2nd 3rd 4th 5th estimates, as difficult 2nd 3rd specific costs 2nd 3rd when bidding on keywords 2nd 3rd 4th 5th campaign measurement and adjustment 2nd 3rd 4th 5th 6th 7th resolving low click issues 2nd 3rd 4th resolving low conversion issues 2nd 3rd choosing between Google and Yahoo! 2nd 3rd conversions, patterns of, as affecting bids 2nd 3rd 4th 5th copywriting for 2nd 3rd best practices for 2nd 3rd 4th editing ad copy 2nd 3rd sample paid placement ad 2nd tips for, on Google and Yahoo! 2nd 3rd 4th geographic targeting, for keywords 2nd 3rd 4th 5th keywords, organizing 2nd ad groups and campaigns (Google) 2nd categories (Yahoo!) 2nd 3rd 4th keywords, selecting 2nd 3rd 4th 5th brand awareness, as tied to 2nd trademarks, as sometimes problematic 2nd 3rd 4th 5th managing ads 2nd 3rd 4th auto-optimization feature (Google), use of 2nd Dynamic Keyword Insertion (Google), use of 2nd match types for keywords, deciding 2nd 3rd 4th 5th 6th 7th 8th rejection of ads 2nd setting up accounts 2nd 3rd 4th 5th 6th 7th targets for first campaign, selecting 2nd 3rd 4th paid results 2nd 3rd 4th 5th as revenue generator for Google 2nd 3rd 4th Goto.com, as launching system of 2nd paid inclusion 2nd 3rd 4th 5th paid listings or directories 2nd 3rd paid placement 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th uniform appearance of 2nd paid search benefits of adaptability, to site content changes 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] highly qualified visitors 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] immediate results 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] listings targeted to audience 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] low costs of 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] near-total message control 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] payment only for visits 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] unlimited keyword targeting 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] bid management tools 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] selection of, factors affecting 2nd 3rd 4th 5th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] standalone tools, list of 2nd 3rd 4th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] campaign measurement and adjustment 2nd 3rd 4th 5th 6th 7th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] costs of, as sometimes unjustifiable 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] landing pages, guidelines for 2nd 3rd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] market principles of 2nd 3rd 4th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] auction pricing ("scarcity principle") 2nd 3rd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] efficiency theory, as determining paid search activities 2nd 3rd 4th 5th 6th 7th 8th 9th 10th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] starting small and measuring progress 2nd 3rd 4th 5th 6th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] using money from other budgets 2nd 3rd 4th 5th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] search marketing vendor, working with 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] selected companies, list of 2nd 3rd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] setting up accounts for paid placement vendor, benefits of 2nd 3rd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] steps to success, summary of 2nd 3rd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] Web conversions at low cost, as basic goal of 2nd 3rd 4th 5th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines] paid search optimization [See paid placement, paid placement optimization, paid search, shopping search engines] parameters, use of, in dynamic URLs 2nd 3rd 4th patients, behavior of 2nd PDAs (personal digital assistants) 2nd PDF (Portable Document Format) files 2nd per-action fee 2nd 3rd 4th per-action fee (cost per action) 2nd per-click fee (cost per click) 2nd 3rd 4th 5th 6th 7th 8th 9th per-impression fee (cost per thousand) 2nd 3rd 4th 5th 6th 7th Performics (search marketing vendor) 2nd personal development in search marketing, techniques for continuous learning 2nd 3rd conferences 2nd 3rd 4th Web sites and blogs 2nd 3rd 4th 5th 6th 7th 8th gaining experience 2nd personal digital assistants (PDAs) 2nd personalization 2nd 3rd 4th 5th 6th 7th 8th 9th and privacy issues 2nd factors affecting demographics 2nd geography 2nd handheld devices 2nd information alerts 2nd interests 2nd Internet use at home language 2nd of searches 2nd site requirements for, as problematic for spiders 2nd persuasion, Web sites engaged in 2nd 3rd 4th behavior model, for political campaign 2nd 3rd 4th 5th 6th fundraising 2nd influencing others, as form of Web conversion 2nd extended team members of 2nd informational searchers, as important to 2nd 3rd 4th to help people 2nd 3rd long-term nature of, as favoring organic searches 2nd ways of measuring success 2nd to influence public opinion 2nd 3rd 4th 5th 6th 7th 8th 9th 10th calls to action, as way of measuring success 2nd short-term nature of, as favoring paid placement 2nd PetPlace.com, use of Google for contextual advertising 2nd 3rd phrases, as factors in search query analysis 2nd pictures as unreadable by search engines 2nd 3rd 4th 5th importance of alt text in describing 2nd plural and singular forms, as factors in search query analysis 2nd political campaigns, Web sites of [See behavior models, for different Web site types;persuasion, Web sites engaged in] politics, use of Internet for fundraising 2nd influencing others 2nd sample behavior model of 2nd 3rd 4th 5th 6th pop-up blockers 2nd 3rd 4th pop-up windows 2nd 3rd portals 2nd America Online (AOL) 2nd Excite 2nd Onet (Polish portal) Yahoo! 2nd Position Tech (search marketing consultant) 2nd Powell's Books, Web site of as example of dynamic Web page construction PPC Audit (click fraud detection company) 2nd PR Weaver (link audit tool) 2nd as reporting links only as listed in Google 2nd precision and recall, as used to evaluate organic results 2nd 3rd 4th precision 2nd recall 2nd Precision Match (paid placement program) 2nd 3rd 4th bid management, as complex 2nd bidding costs, as easy to estimate 2nd 3rd 4th 5th 6th high bidder technique, as determining ranking 2nd rankings on, as volatile 2nd Precision Match (Yahoo!) 2nd 3rd premium services, as provided online 2nd 3rd 4th 5th attracting nonmembers to 2nd 3rd 4th Prentice Hall, Web site of use of dynamic pages by press releases, as source of quality inbound links 2nd as distributed through online services 2nd PriceGrabber (shopping search engine) Procter & Gamble, separate product Web sites of 2nd 3rd 4th 5th 6th product lines as handled by large company Web sites 2nd 3rd 4th changes to, as challenge for company Web sites 2nd product-oriented organizations 2nd 3rd 4th Apple Computer, as example of 2nd centralization of search marketing tasks in 2nd General Electric, as example of 2nd profit margin, as factor in bidding strategy success 2nd promotional Web sites [See market awareness (promotional) Web sites] PubCon (conference) 2nd public relations people 2nd 3rd 4th 5th as dealing with "negative" Web sites 2nd 3rd press releases generated by, importance of 2nd pull-down navigation noscript tag, as solving problem of 2nd pure online Web sites (online delivery) 2nd behavior models, for different business types e-book store 2nd software download store 2nd Charles Schwab, as example of 2nd Web Conversion Cycle, as applied to 2nd |