P


Index


[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [X] [Y] [Z]

page ranking factors 2nd 3rd 4th
     freshness 2nd
     link popularity 2nd
     page style 2nd
     popularity data 2nd
     site organization 2nd
     spam, absence of 2nd
     URL length and depth 2nd
page title
     as component of paid placement ad 2nd 3rd 4th
     as component of search result 2nd 3rd 4th 5th
     as important to searchers 2nd 3rd 4th 5th
     changing, in a dynamic Web page 2nd 3rd 4th
     errors in coding of, as problematic for spiders 2nd
     improving content of 2nd 3rd 4th 5th
         combining keywords 2nd 3rd 4th
         omitting redundant ("flabby") words 2nd
     measuring success of 2nd 3rd 4th 5th
     tips for writing 2nd 3rd 4th
page title, as factor in search ranking 2nd 3rd 4th 5th
page views 2nd
     "hits," as compared to 2nd
     how measured 2nd 3rd 4th 5th
     log files, as used to count "hits" 2nd 3rd
     Web site visits, as better measurement criterion 2nd 3rd
Page, Larry 2nd
PageRank algorithm (Google) 2nd 3rd
     as based on bid and clickthrough rate 2nd 3rd 4th
     as discouraging bidding tactics 2nd 3rd 4th 5th 6th 7th 8th 9th
     as rewarding higher clickthrough 2nd 3rd 4th 5th 6th
     as used in scoring links, for auditing purposes 2nd
     how it works 2nd 3rd
     importance of, in valuing links 2nd
     page ranking factor, as crucial to 2nd
     rankings of, as used in SEOElite link audit filter 2nd
     stability of 2nd 3rd 4th
PageRank algorithm Google)
paid content 2nd 3rd 4th
paid inclusion 2nd 3rd 4th 5th 6th 7th 8th 9th
     as offered by Yahoo! 2nd 3rd 4th 5th 6th 7th 8th 9th 10th
     as used to have pages indexed 2nd
     benefits of 2nd 3rd 4th
     costs of 2nd 3rd
     getting started with 2nd 3rd 4th 5th 6th 7th
     reports of, studying, for possible keywords 2nd
     tips for making the most of 2nd 3rd 4th 5th 6th
    types of
         single URL submission 2nd
         trusted feed 2nd
paid links 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th
     as no help with organic search rankings 2nd
     as used to increase conversions 2nd
     buying Web sites, to acquire quality links and content 2nd
     deciding how much to pay for 2nd
     hostility of search engines towards 2nd 3rd 4th 5th
     negotiating 2nd
     sources of 2nd
     watching out for scams 2nd
paid listings 2nd 3rd
     as ignored by most searchers 2nd
paid placement 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th 15th 16th 17th [See also bidding, Google AdWords, Precision Match] [See also bidding, for paid placement ranking, , ]
     as compared to other search marketing techniques 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
    benefits of
         highly qualified visitors 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         immediate results 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         listings targeted to audience 2nd 3rd 4th [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         local searches 2nd 3rd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         low costs of 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         payment only for visits 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         syndication across search engines 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
    challenges of
         bidding tactics, as potentially costly 2nd 3rd 4th 5th 6th [See also bidding, for paid placement ranking,Google AdWords, Precision Match]
         click fraud 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         page content inappropriate to listing 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         removal of listing for poor performance 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
     contextual advertising, as form of 2nd 3rd 4th [See also bidding, for paid placement ranking, Google AdWords, Precision Match] [See also bidding, for paid placement ranking, , ]
     costs of [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         compared 2nd 3rd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         creative work 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         management 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         per-action fee (cost per action) 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         per-click fee (cost per click) 2nd 3rd 4th [See also bidding, for paid placement ranking, Google AdWords, Precision Match] [See also bidding, for paid placement ranking,, ]
         per-impression fee (cost per thousand) 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         projecting 2nd 3rd 4th [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
         "scarcity principle," as determining 2nd [See also bidding, for paid placement ranking,Google AdWords, Precision Match]
     display of results 2nd [See also bidding, Google AdWords, Precision Match]
     fixed placement 2nd 3rd 4th 5th [See also bidding, for paid placement ranking,Google AdWords, Precision Match]
     fixed placement, as form of 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
     getting started with 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
     Google and Yahoo!, as leaders in 2nd 3rd 4th [See also bidding, Google AdWords, Precision Match] [See also , for paid placement ranking,, ]
     involvement of sales people in 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
     landing pages, as not required to be linked to site 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
     list of search engines offering 2nd [See also bidding, Google AdWords, Precision Match]
     market awareness Web sites, as often benefiting from 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
     matching of, to search queries 2nd [See also Google AdWords, Precision Match]
     ranking of search query matches 2nd 3rd [See also Google AdWords, Precision Match]
     rapid growth of 2nd 3rd 4th 5th [See also Google AdWords, Precision Match]
     rejection of listings 2nd 3rd 4th [See also bidding, for paid placement ranking, Google AdWords, Precision Match] [See also bidding, for paid placement ranking,, ]
     review and approval of, by brand managers 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
     risks of, for search marketing campaign 2nd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
     strategies for, to cope with competition 2nd 3rd [See also bidding, for paid placement ranking, Google AdWords, Precision Match]
     vendors and micro-vendors of 2nd [See also bidding, for paid placement ranking,Google AdWords, Precision Match]
paid placement optimization
     bid management tools 2nd
         agreements of some, with Yahoo! 2nd
         as supporting bidding tactics 2nd
         automation, as offered by 2nd
         costs of 2nd
         standalone tools, list of 2nd 3rd 4th
     bidding on keywords 2nd 3rd 4th 5th 6th
         minimum and maximum bids 2nd
         staying within budget 2nd 3rd 4th 5th
     bidding strategy for 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th 15th 16th 17th
         bidding strategies, listed and explained 2nd
         measuring success of, factors in 2nd 3rd 4th
         mistakes by newbies 2nd
         objective bidding 2nd 3rd 4th 5th
         self-funding strategy 2nd
     bidding tactics 2nd 3rd 4th 5th
         as supported by bid management tools 2nd
     budgeting for 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th
         as different for Google and Yahoo! 2nd 3rd 4th 5th
         estimates, as difficult 2nd 3rd
         specific costs 2nd 3rd
         when bidding on keywords 2nd 3rd 4th 5th
     campaign measurement and adjustment 2nd 3rd 4th 5th 6th 7th
         resolving low click issues 2nd 3rd 4th
         resolving low conversion issues 2nd 3rd
     choosing between Google and Yahoo! 2nd 3rd
     conversions, patterns of, as affecting bids 2nd 3rd 4th 5th
     copywriting for 2nd 3rd
         best practices for 2nd 3rd 4th
         editing ad copy 2nd 3rd
         sample paid placement ad 2nd
         tips for, on Google and Yahoo! 2nd 3rd 4th
     geographic targeting, for keywords 2nd 3rd 4th 5th
     keywords, organizing 2nd
         ad groups and campaigns (Google) 2nd
         categories (Yahoo!) 2nd 3rd 4th
     keywords, selecting 2nd 3rd 4th 5th
         brand awareness, as tied to 2nd
         trademarks, as sometimes problematic 2nd 3rd 4th 5th
     managing ads 2nd 3rd 4th
         auto-optimization feature (Google), use of 2nd
         Dynamic Keyword Insertion (Google), use of 2nd
     match types for keywords, deciding 2nd 3rd 4th 5th 6th 7th 8th
     rejection of ads 2nd
     setting up accounts 2nd 3rd 4th 5th 6th 7th
     targets for first campaign, selecting 2nd 3rd 4th
paid results 2nd 3rd 4th 5th
     as revenue generator for Google 2nd 3rd 4th
     Goto.com, as launching system of 2nd
     paid inclusion 2nd 3rd 4th 5th
     paid listings or directories 2nd 3rd
     paid placement 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th
     uniform appearance of 2nd
paid search
    benefits of
         adaptability, to site content changes 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
         highly qualified visitors 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
         immediate results 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
         listings targeted to audience 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
         low costs of 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
         near-total message control 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
         payment only for visits 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
         unlimited keyword targeting 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
     bid management tools 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
         selection of, factors affecting 2nd 3rd 4th 5th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
         standalone tools, list of 2nd 3rd 4th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
     campaign measurement and adjustment 2nd 3rd 4th 5th 6th 7th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
     costs of, as sometimes unjustifiable 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
     landing pages, guidelines for 2nd 3rd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
     market principles of 2nd 3rd 4th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
         auction pricing ("scarcity principle") 2nd 3rd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
         efficiency theory, as determining paid search activities 2nd 3rd 4th 5th 6th 7th 8th 9th 10th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
         starting small and measuring progress 2nd 3rd 4th 5th 6th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
         using money from other budgets 2nd 3rd 4th 5th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
     search marketing vendor, working with 2nd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
         selected companies, list of 2nd 3rd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
    setting up accounts for
         paid placement vendor, benefits of 2nd 3rd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
     steps to success, summary of 2nd 3rd [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
     Web conversions at low cost, as basic goal of 2nd 3rd 4th 5th [See also contextual advertising, local search engines, local searches, paid placement, shopping search engines]
paid search optimization [See paid placement, paid placement optimization, paid search, shopping search engines]
parameters, use of, in dynamic URLs 2nd 3rd 4th
patients, behavior of 2nd
PDAs (personal digital assistants) 2nd
PDF (Portable Document Format) files 2nd
per-action fee 2nd 3rd 4th
per-action fee (cost per action) 2nd
per-click fee (cost per click) 2nd 3rd 4th 5th 6th 7th 8th 9th
per-impression fee (cost per thousand) 2nd 3rd 4th 5th 6th 7th
Performics (search marketing vendor) 2nd
personal development in search marketing, techniques for
     continuous learning 2nd 3rd
         conferences 2nd 3rd 4th
         Web sites and blogs 2nd 3rd 4th 5th 6th 7th 8th
     gaining experience 2nd
personal digital assistants (PDAs) 2nd
personalization 2nd 3rd 4th 5th 6th 7th 8th 9th
     and privacy issues 2nd
    factors affecting
         demographics 2nd
         geography 2nd
         handheld devices 2nd
         information alerts 2nd
         interests 2nd
         Internet use at home
         language 2nd
     of searches 2nd
     site requirements for, as problematic for spiders 2nd
persuasion, Web sites engaged in 2nd 3rd 4th
     behavior model, for political campaign 2nd 3rd 4th 5th 6th
         fundraising 2nd
         influencing others, as form of Web conversion 2nd
     extended team members of 2nd
     informational searchers, as important to 2nd 3rd 4th
     to help people 2nd 3rd
         long-term nature of, as favoring organic searches 2nd
         ways of measuring success 2nd
     to influence public opinion 2nd 3rd 4th 5th 6th 7th 8th 9th 10th
         calls to action, as way of measuring success 2nd
         short-term nature of, as favoring paid placement 2nd
PetPlace.com, use of Google for contextual advertising 2nd 3rd
phrases, as factors in search query analysis 2nd
pictures
     as unreadable by search engines 2nd 3rd 4th 5th
     importance of alt text in describing 2nd
plural and singular forms, as factors in search query analysis 2nd
political campaigns, Web sites of [See behavior models, for different Web site types;persuasion, Web sites engaged in]
politics, use of Internet for
     fundraising 2nd
     influencing others 2nd
     sample behavior model of 2nd 3rd 4th 5th 6th
pop-up blockers 2nd 3rd 4th
pop-up windows 2nd 3rd
portals 2nd
     America Online (AOL) 2nd
     Excite 2nd
     Onet (Polish portal)
     Yahoo! 2nd
Position Tech (search marketing consultant) 2nd
Powell's Books, Web site of
     as example of dynamic Web page construction
PPC Audit (click fraud detection company) 2nd
PR Weaver (link audit tool) 2nd
     as reporting links only as listed in Google 2nd
precision and recall, as used to evaluate organic results 2nd 3rd 4th
     precision 2nd
     recall 2nd
Precision Match (paid placement program) 2nd 3rd 4th
     bid management, as complex 2nd
     bidding costs, as easy to estimate 2nd 3rd 4th 5th 6th
     high bidder technique, as determining ranking 2nd
     rankings on, as volatile 2nd
Precision Match (Yahoo!) 2nd 3rd
premium services, as provided online 2nd 3rd 4th 5th
     attracting nonmembers to 2nd 3rd 4th
Prentice Hall, Web site of
     use of dynamic pages by
press releases, as source of quality inbound links 2nd
     as distributed through online services 2nd
PriceGrabber (shopping search engine)
Procter & Gamble, separate product Web sites of 2nd 3rd 4th 5th 6th
product lines
     as handled by large company Web sites 2nd 3rd 4th
     changes to, as challenge for company Web sites 2nd
product-oriented organizations 2nd 3rd 4th
     Apple Computer, as example of 2nd
     centralization of search marketing tasks in 2nd
     General Electric, as example of 2nd
profit margin, as factor in bidding strategy success 2nd
promotional Web sites [See market awareness (promotional) Web sites]
PubCon (conference) 2nd
public relations people 2nd 3rd 4th 5th
     as dealing with "negative" Web sites 2nd 3rd
     press releases generated by, importance of 2nd
pull-down navigation
     noscript tag, as solving problem of 2nd
pure online Web sites (online delivery) 2nd
    behavior models, for different business types
         e-book store 2nd
         software download store 2nd
     Charles Schwab, as example of 2nd
     Web Conversion Cycle, as applied to 2nd



Search Engine Marketing, Inc. Driving Search Traffic to Your Company's Web Site
Search Engine Marketing, Inc.: Driving Search Traffic to Your Companys Web Site (2nd Edition)
ISBN: 0136068685
EAN: 2147483647
Year: 2005
Pages: 138

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