Endnotes

1.	Y. Akao, and G. Mazur. "The Leading Edge in QFD: Past, Present, and Future," in International Journal of Quality and Reliability Management, Vol. 20, No 1, (2003).
2.	R. E. Zultner, "Blitz QFD Tutorial," in Transactions from the 10th Symposium on QFD Tutorials (Ann Arbor, MI: QFD Institute, 1998).
3.	R. E. Zultner, "Defining Customer Needs for Brand New Products: QFD for Unprecedented Software," in Transactions from the 11th Symposium on QFD (Ann Arbor, MI: QFD Institute, 1999).
4.	R. E. Zultner, "Project Estimation with Critical Chain: Third-Generation Risk Management," Cutter IT Journal, Vol. 12, No.7, July 412.
5.	Y. Akao, Ed. Quality Function Deployment: Integrating Customer Requirements into Product Design. Translated by Glenn Mazur (Cambridge, MA: Productivity Press, 1990).
6.	L. P. Sullivan, "Quality Function Deployment," Quality Progress, Vol. 19, No. 6, June 1986, pp. 3950.
7.	B. King, Better Designs in Half the Time: Implementing QFD Quality Function Deployment in America, 3rd Ed. (Methuen, MA: GOAL/QPC, 1989).
8.	J. Terninko, G. Mazur, and R. Zultner. The Facilitator's Guide to Better Designs in Half the Time (Methuen, MA: GOAL/QPC, 1994).
9.	Op. cit., Akao and Mazur.
10.	R. E. Zultner, "Software QFD: The North American Experience," in Proceedings of the 1st Pacific Rim Symposium on Quality Deployment, held at Sydney, Australia on February 1517, 1995, pp. 163174.
11.	S. Aizawa, et al. "General Purpose Wave Form Analysis Program Development" (in Japanese), Quality Control, Vol. 33, Special Issue, November (Tokyo: Japan Union of Scientists and Engineers, 1982), pp. 360366.
12.	T. Yoshizawa, et al. "Software Quality Deployment and Supporting Systems" (in Japanese), in 27th Research Conference Transactions, 1-9 (Tokyo: Japan Society for Quality Control, 1985).
13.	NEC, NEC IC Micon Deming Prize Application (in Japanese) (Kawasaki City, Japan: NEC IC Microcomputer Systems Company, 1987).
14.	IPPA, High Quality Software Production through Quality Function Deployment (in Japanese) (Tokyo: Information Processing Promotion Industry Association, 1989).
15.	M. A. Cusumano, Japan's Software Factories: A Challenge to U.S. Management (New York: Oxford University Press, 1991).
16.	T. Yoshizawa, Y. Akao, M. Ono, and H. Sindo. "Recent Aspects of QFD in the Japanese Software Industry," in 44th Annual Quality Congress Transactions (Milwaukee: American Society for Quality Control, 1990), p. 465.
17.	R. E. Zultner, "Software Quality Deployment," in Goal/QPC 5th Annual Conference Proceedings (Methuen, MA: GOAL/QPC, 1988).
18.	D. M. M. Thompson, and M. H. Fallah. "A Systematic Approach to Product Definition," in A Symposium on QFD Transaction, (Novi, MI: ASI, ASQC, and GOAL/QPC, 1989), pp. 279285
19.	L. Cohen, "Quality Function Deployment," National Productivity Review, Vol.36, No. 2, Summer 1988, pp. 197208.
20.	R. J. Thackeray, and G. Van Treeck. "QFD for Embedded Systems and Software Product Development," in GOAL/QPC 6th Annual Conference Proceedings (Boston: GOAL/QPC, 1989).
21.	M. Betts, "QFD Integrated with Software Engineering," in 2nd Symposium on QFD Transactions (Novi, MI: ASI, ASQC, and GOAL/QPC, 1990), pp. 442459.
22.	K. I. Shaikh, "Thrill Your Customer, be a Winner," in A Symposium on QFD Transactions (Novi, MI: ASI, ASQC, and GOAL/QPC, 1989), pp. 289303.
23.	A. I. Sharkey, "Generalized Approach for Adapting QFD for Software," in 3rd Symposium on QFD Transactions (Novi, MI: ASI, ASQC, and GOAL/QPC, 1989), pp. 380416.
24.	J. Moseley, and J. Worley. "Using QFD to Gather Customer Requirements for Products that Support Software Engineering Improvement," in 3rd Symposium on QFD Transactions (Novi, MI: ASI, ASQC, and GOAL/QPC, 1991), pp. 244251.
25.	R. E. Zultner, "Software Total Quality Management: What does it take to be World Class?" American Programmer, Vol. 3, November 1990, pp. 211.
26.	R. E. Zultner, "Software Quality Deployment: Applying QFD to Software," in 2nd Symposium on QFD Transactions (Novi, MI: ASI, ASQC, and GOAL/QPC, 1990), pp. 132149.
27.	Japanese Industrial Standards Committee. Performance Improvement of Management SystemsGuidelines for Quality Function Deployment, JIS Q 9025 (Tokyo: Japan Standards Association, 2003).
28.	S. Mizuno, and A. Yoji, Ed. Quality Function Deployment: The Customer-Driven Approach to Quality Planning and Deployment, Rev. Ed. (Tokyo: Asian Productivity Organization, 1994).
29.	J. R. Hauser, and D. Clausing. "The House of Quality," Harvard Business Review, Vol. 66, No. 3, MayJune 1988, pp. 6373.
30.	G. Mazur, Comprehensive QFD for Service Organizations (Tokyo: Japan Business Consultants, Ltd., 1995).
31.	D. P. Clausing, Total Quality Development: A Step by Step Guide to World Class Concurrent Engineering (New York: ASME, 1994).
32.	K. Ozeki, and A. Tetsuichi. Handbook of Quality Tools: The Japanese Approach (Cambridge, MA: Productivity Press, 1990).
33.	N. E. Ryan, Ed. Taguchi Methods and QFD: Hows and Whys for Management (Dearborn, MI: ASI Press, 1998).
34.	Y. Nayatani, E. Toru, F. Ryoji, and M. Hiroyuki. The Seven New QC Tools: Practical Applications for Managers, translated by J.H. Loftus (Tokyo: 3A Corporation, 1994).
35.	QFD Institute (www.qfdi.org) has been organizing an annual symposium on QFD in North America since 1989. The proceedings of the symposia, based on case studies and research from organizations worldwide, provide a rich resource on QFD. You can obtain the proceedings from QFDI.
36.	G. Watson, Design for Six Sigma: Innovation for Enhanced Competitiveness (Milwaukee: ASQ Press, 2005).
37.	Op. cit., Japanese Industrial Standards Committee.
38.	Op. cit., Akao and Mazur.
39.	R. E. Zultner, "Before the House: The Voices of the Customers in QFD," in Transactions from the 3rd Symposium on QFD, held at Novi, MI, June 2425, 1991 (Novi, MI: QFD Symposium Committee, 1991), pp. 450464.
40.	L. D. Miles, Techniques of Value Analysis and Engineering (New York: McGraw-Hill, 1982).
41.	R. E. Zultner, "Priorities: The Analytic Hierarchy Process in QFD," in Transactions from the 5th Symposium on QFD, held at Novi, MI, June 2122, 1993 (Novi, MI: QFD Symposium Committee, 1993), pp. 459466.
42.	Op. cit., Zultner, 1991.
43.	R. E. Zultner, "Project QFD: Blitz QFD for Project Managers," in Transactions from the 9th Symposium on QFD (Ann Arbor, MI: QFD Institute, 1997).
44.	T. Lewis, "Surviving in the Software Economy," in Upside Magazine, March 1996, pp. 6778.
45.	N. C. G. Campbell and K. J. Roberts. "Lanchester Market Structures: a Japanese Approach to the Analysis of Business Competition," Strategic Management Journal, Vol. 7 (1986), pp. 189200.
46.	N. C. G. Campbell, "Market - Share Patterns and Market Leadership in Japan," Int. Studies of Mgt. & Org., Vol. XVIII, No. 1 (1987), pp. 5066.
47.	S. Yano, New Lanchester Strategy, Vol. 1 (Sunnyvale, CA: Lanchester Press Inc., 1995).
48.	S. Yano, New Lanchester Strategy - Sales and Marketing Strategy for the Weak, Vol. 2 (Sunnyvale CA: Lanchester Press Inc., 1996).
49.	G. Mazur, QFD for Service Organizations (Tokyo: Japan Business Consultants, Ltd., 1993).
50.	D. Olson, Exploiting Chaos: Cashing in on the Realities of Software Development (New York: Van Nostrand Reinhold, 1993).
51.	S. Mizuno, Management for Quality Improvement: The 7 New QC Tools (Cambridge, MA: Productivity Press, 1988).
52.	Ibid.
53.	Op. cit., Zultner, 1999 (3).
54.	J. Kawakita, The KJ Method: Seeking Order out of Chaos (Tokyo: Chuokoron-sha, 1986).
55.	Op. cit., Zultner, 1993.
56.	Ibid.
57.	A. Griffin, and J. R. Hauser. "The Voice of the Customer," in Marketing Science, Winter 1993, pp. 127.
58.	K. Tone, and R. Manabe, Analytic Hierarchy Process Applications (in Japanese) (Tokyo: Japan Union of Scientists and Engineers, 1990).
59.	Op. cit., Zultner, 1993.
60.	T. L. Saaty, Decision Making for Leaders: The Analytic Hierarchy Process for Decisions in a Complex World, Rev. 2nd Ed. (Pittsburgh: RWS Publications, 1990).
61.	T. L. Saaty, Fundamentals of Decision Making and Priority Theory with the Analytic Hierarchy Process (Pittsburgh: RWS Publications, 1994).
62.	Op. cit., Zultner, 1997.
63.	N. Kano, N. Seraku, F. Takahashi, and S. Tsuji, "Attractive Quality and Must-be Quality," in The Best on Quality, edited by John D. Hromi. Volume 7 of the Book Series of the International Academy for Quality (Milwaukee: ASQC Quality Press, 1996).
64.	N. Kano, Guide to TQM for Service Industries (Tokyo: Asian Productivity Organization, 1996), pp. 127132.
65.	Op. cit., Zultner, 1997.
66.	Op. cit., Watson.
67.	J. B. ReVelle, J. W. Moran, and C. A. Cox. The QFD Handbook (New York: John Wiley & Sons, 1998).
68.	C. Gane, Rapid Systems Development using Structured Techniques and Relational Technology (New York: Rapid System Development, Inc., 1987).
69.	M. P. McDonald, "Achieving Software Quality in a RAD Process," in 4th International Conference on Software Quality Proceedings (Milwaukee: ASQ Software Division, 1994).
70.	E. M. Goldratt, Critical Chain (Great Barrington, MA: North River Press, 1997).
71.	R. E. Zultner, "Schedule Deployment Tutorial," in Transactions from the 11th Symposium on QFD Tutorials (Ann Arbor, MI: QFD Institute, 1999).
72.	Ibid.
73.	M. Tse-tung. Guerrilla Warfare, translated by Brigadier General Samuel B. Smith, USMC (New York: Praeger, 1961).