Chapter 5: The Trouble With Rules


OVERVIEW

Integrity has no need of rules.

”Albert Camus

I don't know anyone who has not, from time to time, called upon that old clich : ˜Rules were made to be broken. The trouble is, however, that when it comes to ethical behaviour, there is often monumental bewilderment about what those rules are to begin with, how to apply them in everyday life and if it is ever appropriate to break them. In this chapter we'll examine what kinds of rules might be brought to bear in making ethical decisions and the difference between being a rule-dominated ethical decision-maker versus one who is more likely to judge situations based on their individual merits.




Ethics in Public Relations. A Guide to Best Practice
Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
ISBN: 074945332X
EAN: 2147483647
Year: 2004
Pages: 165

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