Trust is the lubrication that makes it possible for organizations to work.
”Warren Bennis
Telling the ˜truth isn't always enough. It may be a good place to start in a field like public relations but it falls short of fulfilling your ethical responsibilities as a professional in a public communication function. Sometimes you tell the truth and you are still left with a dilemma. Trust is the key element in the development of your employer's or client's relationships with their publics, but it is equally an important part of your own professional relationships. With trust, much can be accomplished; without trust, your efforts to accomplish anything will feel like an uphill battle.