past-employee, conflicts of interest 84
percolation approach to ethical decision-making 149
personal belief in cause 106-07, 108, 110-11
personal code 71-73
creating 75
personal relationships
conflicts of interest 77-85
trust 83
and ethical principles 82
confidentiality 82
professional harm 82
truth 82
persuasion 105-18
by lobby 115-17
compared with propaganda 107
ethical 107-08
front groups 116-17
philanthropy, strategic 120, 121
plagiarism 129-33
defining 130-31
Potter Box 143, 144-47
use 144-47
analysis of values 145-46
application of principles 146, 148
delineation of loyalties 146, 148
problem definition 144
power of public relations 6
principle of behaviour 21-23
principles, application of 146, 148
professional codes of ethics 61-62
professional harm, personal relationships and ethical principles 82
professionalism
aspiring to 11-12
meaning of 10-11
professionalism quotient , measuring 12-13
propaganda, compared with persuasion 107
Public Interest Disclosure Act 1988 (UK) 90
public relation ethics, compared with corporate ethics 158
public relations function, role as social conscience of organization 8
Public Relations Society of America
code of ethics 62
Code of Ethics Case Study Series 72
Statement of Professional Values 145