Index_C


C

Canadian Breast Cancer Foundation 122
Canadian Broadcasting
Corporation, PR 15
Canadian Public Relations Society
Code of Ethics 62, 94
Code of Professional Standards 17, 18
cause- related marketing 120, 121
Center for the Study of Ethics in the Professions 67
cheating 19
students 19-20 see also dishonesty
client/consumer relations 161
codes of conduct, moonlighting 93-94
codes of ethics 59, 67-75, 145
arguments against need for 69
Canada 62, 94
as contracts 68
creating personal code 74-75
development, employee participation 161
global 70-71
journalists 101
minimum standards or ideals? 68-69
professional 61-62
relying on personal code 71-73
using personal values 73-74
Cohen, R 129-30
Cohn, R, The Good, the Bad and the Difference: How to Tell Right from Wrong in Everyday Situations 169
community relations 161
tools and tactics 120-21
competence
check list 65
ethical responsibility 63-64
meaning of 62-63
and morality 61-65
confidential information, using 83-84
confidentiality 21, 23
personal relationships and ethical principles 82
conflicting rights 33-34
in public relations 34-35
conflicts of interest
accepting benefits 83
avoiding 84-85
definition 78
government positions 83
moonlighting 84, 92-93
past-employee 84
personal relationships 77-85
trust 83
self-dealing 83
using confidential information 83-84
using employer's property for personal benefit 83
consent , engineering 106-07
consideration for others 58
corporate ethics, compared with public relation ethics 158
corporate social responsibility 157
definition 160
curriculum vitae see r sum



Ethics in Public Relations. A Guide to Best Practice
Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
ISBN: 074945332X
EAN: 2147483647
Year: 2004
Pages: 165

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