PR PRACTITIONERS AS ETHICAL DECISION-MAKERS


PR PRACTITIONERS AS ETHICAL DECISION-MAKERS

If you look around at your colleagues and peers you might wonder , given the way the media often paint PR practitioners, which of them is actually competent at making ethical decisions. And there is one aspect of your peers that you may not have considered when it comes to making such decisions. I'm talking about the issue of gender. Who can you trust more to make sound ethical decisions: a man or a woman ? Perhaps you think that this is an unfair question, or that it is politically incorrect, but make no mistake about it, and feminism notwithstanding, we are different.

In a dramatic change from its early years when modern public relations was clearly dominated by the ˜PR man , as a field of practice today, PR is increasingly dominated by women. If you don't believe that this is true and likely to continue, just call a few PR professors and ask them how many young men are in their classes. You may be shocked. Nevertheless, gender issues do play a part in PR, and ethics has its share of them. That's because men and women are not the same when it comes to making ethical decisions.




Ethics in Public Relations. A Guide to Best Practice
Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
ISBN: 074945332X
EAN: 2147483647
Year: 2004
Pages: 165

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