NOTES

1. Social Marketing Institute [accessed 23 October 2003] ”What is it? http://www.social-marketing.org/aboutus.html

2. Ryan, Joan [accessed 16 October 2003] Cures Not Campaigns (originally published in the San Francisco Chronicle , 22 October 2002). http://www.susanlovemd.org/community/greatreads/021022.html

3. Canadian Breast Cancer Foundation [accessed 23 October 2003] Annual Report 2002, p 28. http://www.cbcf.org/ pdfs /CBCF2002AR.pdf

4. Brady, Judy [accessed 23 October 2003] Public Relations and Cancer, Breast Cancer Awareness Newsletter #50 (October/November, 1998). http://www.bcaction.org/Pages/SearchablePages/1998Newsletters/Newsletter050F.html

5. Van Bakel, Rogier [accessed 6 June 2002] Do the Taste Test, Creativity magazine. http://www.ecreativesearch.com/news/01-05-18/cre-test.asp