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backtracking, 139
batch checkers, 212
best practices, 77, 99
bottom-up approach, 131
business case, 103-118
building, 108-117
for the corporation, 115-117
costs of slow responses, 106-107
for data quality assessment project, 110-112
defined, 105
general model, 109
implementation projects, 110
for project services, 114
for services to another project, 113-115
summary, 118
for teach and preach, 115
typical costs, 106
wasted costs, 106
business meaning, 155-157
defined, 155
establishing, 157
example, 156
mapping and, 168
See also column properties
business objects, 132, 133
data profiling respository, 272
defined, 216-217
example, 260
profiling rules, 225-230
referring to other business objects, 216-217
rows, 216
set, 237-238
business procedures
complex data rule analysis, 240
improving, 234-235
simple data rule analysis, 223-224
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