Communication is important but often difficult, again not just in projects but generally. The difficulties arise mainly from six tensions, shown in Table 10.1.
We are not going to give you a recipe for managing these tensions. Sometimes they cannot be managed, and what is required of the project manager is a firm decision on which way to go on one of these tensions. Working through these kinds of tensions is what management is about, and the key thing is to recognize such tensions.
These tensions are more acute in project management than in other work for three reasons, first because of the time pressure in projects; secondly because of the temporary nature of the organization, which means that those communicating have less opportunity to get to know each other; and thirdly, often the stakeholders change or change in importance as the project progresses, which means that communication strategies and plans may in turn need revising.
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