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Prioritizing Web Usability
Prioritizing Web Usability
ISBN: 0321350316
EAN: 2147483647
Year: 2006
Pages: 107
Authors:
Jakob Nielsen
,
Hoa Loranger
BUY ON AMAZON
Prioritizing Web Usability
Table of Contents
Copyright
Acknowledgments
About the Authors
Preface
Chapter 1. Introduction: Nothing to Hide
Where We Got Our Data
Tell Me Again: Why Do I Need to Do User Testing?
Chapter 2. The Web User Experience
How Well Do People Use the Web?
User Satisfaction with Web Sites
How People Use Sites
Search Dominance
Scrolling
Complying with Design Conventions and Usability Guidelines
Information Foraging
Chapter 3. Revisiting Early Web Usability Findings
Eight Problems That Haven t Changed
Technological Change: Its Impact on Usability
Adaptation: How Users Have Influenced Usability
Restraint: How Designers Have Alleviated Usability Problems
Assessing the Fate of the Early Findings
Chapter 4. Prioritizing Your Usability Problems
What Makes Problems Severe
The Scale of Misery
Why Users Fail
Is It Enough to Focus on the Worst Problems?
Chapter 5. Search
The State of Search
How Search Should Work
Search Interface
Search Engine Results Pages
Search Engine Optimization
Chapter 6. Navigation and Information Architecture
Am I There Yet?
Match the Site Structure to User Expectations
Navigation: Be Consistent
Navigation: Beware the Coolness Factor
Reduce Clutter and Avoid Redundancy
Links and Label Names: Be Specific
Vertical Dropdown Menus: Short Is Sweet
Multilevel Menus: Less Is More
Can I Click on It?
Direct Access from the Homepage
Chapter 7. Typography: Readability Legibility
Body Text: The Ten-Point Rule
Relative Specifications
Choosing Fonts
Mixing Fonts and Colors
Text Images
Moving Text
Chapter 8. Writing for the Web
How Poor Writing Makes Web Sites Fail
Understanding How Web Users Read
Writing for Your Reader
Formatting Text for Readability
Chapter 9. Providing Good Product Information
Show Me the Money
Win Customer Confidence
Support Comparison Shopping
Support Sales with Quality Content
Chapter 10. Presenting Page Elements
Should You Design for Scrolling?
Guiding Users, Step by Step
Keep Like with Like
Satisfy Your Users Expectations
Using White Space
Chapter 11. Balancing Technology with People s Needs
Use Multimedia When It Benefits Your Audience
Overcoming Barriers to Multimedia
Stick to Familiar Interface Conventions
Avoid Multimedia Excesses
Make Videos for the Web
The Practice of Simplicity
Toward a More Elegant Design
Chapter 12. Final Thoughts: Design That Works
Test Your Assumptions
Index
SYMBOL
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
Prioritizing Web Usability
ISBN: 0321350316
EAN: 2147483647
Year: 2006
Pages: 107
Authors:
Jakob Nielsen
,
Hoa Loranger
BUY ON AMAZON
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