Prioritizing Web Usability
Prioritizing Web Usability
ISBN: 0321350316
EAN: 2147483647
EAN: 2147483647
Year: 2006
Pages: 107
Pages: 107
Authors: Jakob Nielsen, Hoa Loranger
- Prioritizing Web Usability
- Table of Contents
- Copyright
- Acknowledgments
- About the Authors
- Preface
- Chapter 1. Introduction: Nothing to Hide
- Where We Got Our Data
- Tell Me Again: Why Do I Need to Do User Testing?
- Chapter 2. The Web User Experience
- How Well Do People Use the Web?
- User Satisfaction with Web Sites
- How People Use Sites
- Search Dominance
- Scrolling
- Complying with Design Conventions and Usability Guidelines
- Information Foraging
- Chapter 3. Revisiting Early Web Usability Findings
- Eight Problems That Haven t Changed
- Technological Change: Its Impact on Usability
- Adaptation: How Users Have Influenced Usability
- Restraint: How Designers Have Alleviated Usability Problems
- Assessing the Fate of the Early Findings
- Chapter 4. Prioritizing Your Usability Problems
- What Makes Problems Severe
- The Scale of Misery
- Why Users Fail
- Is It Enough to Focus on the Worst Problems?
- Chapter 5. Search
- The State of Search
- How Search Should Work
- Search Interface
- Search Engine Results Pages
- Search Engine Optimization
- Chapter 6. Navigation and Information Architecture
- Am I There Yet?
- Match the Site Structure to User Expectations
- Navigation: Be Consistent
- Navigation: Beware the Coolness Factor
- Reduce Clutter and Avoid Redundancy
- Links and Label Names: Be Specific
- Vertical Dropdown Menus: Short Is Sweet
- Multilevel Menus: Less Is More
- Can I Click on It?
- Direct Access from the Homepage
- Chapter 7. Typography: Readability Legibility
- Body Text: The Ten-Point Rule
- Relative Specifications
- Choosing Fonts
- Mixing Fonts and Colors
- Text Images
- Moving Text
- Chapter 8. Writing for the Web
- How Poor Writing Makes Web Sites Fail
- Understanding How Web Users Read
- Writing for Your Reader
- Formatting Text for Readability
- Chapter 9. Providing Good Product Information
- Show Me the Money
- Win Customer Confidence
- Support Comparison Shopping
- Support Sales with Quality Content
- Chapter 10. Presenting Page Elements
- Should You Design for Scrolling?
- Guiding Users, Step by Step
- Keep Like with Like
- Satisfy Your Users Expectations
- Using White Space
- Chapter 11. Balancing Technology with People s Needs
- Use Multimedia When It Benefits Your Audience
- Overcoming Barriers to Multimedia
- Stick to Familiar Interface Conventions
- Avoid Multimedia Excesses
- Make Videos for the Web
- The Practice of Simplicity
- Toward a More Elegant Design
- Chapter 12. Final Thoughts: Design That Works
- Test Your Assumptions
- Index
- SYMBOL
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z
Prioritizing Web Usability
ISBN: 0321350316
EAN: 2147483647
EAN: 2147483647
Year: 2006
Pages: 107
Pages: 107
Authors: Jakob Nielsen, Hoa Loranger
- Chapter VIII Personalization Systems and Their Deployment as Web Site Interface Design Decisions
- Chapter IX Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage
- Chapter X Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
- Chapter XII Web Design and E-Commerce
- Chapter XIII Shopping Agent Web Sites: A Comparative Shopping Environment