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Index

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Safari
San Diego site
     confusing clickability
     confusing labels
     confusing map controls
     multiple typefaces
     navigation 2nd
     readability
     site structure
     sloppy form layout
sans-serif fonts 2nd
sarcasm
satisfaction ratings
Save for Later button
scalable typefaces
scams
scannable text 2nd 3rd
Scoped Search feature
screen magnifiers
screen readers 2nd
screen resolution 2nd 3rd 4th
screen size 2nd 3rd 4th
screenfuls 2nd
scrollbar designs 2nd 3rd 4th
scrolling
     and Web experience levels
     as usability problem 2nd
     by page type
     designing for 2nd
     four rules of
     homepage 2nd
     horizontal
     in tiny spaces
     search engine results page 2nd
     vertical
     vs. clicking
search ads 2nd 3rd 4th 5th
Search box [See also Search feature.]
     and user expectations
     recommended location for 2nd 3rd
     using links instead of
     width considerations 2nd 3rd
Search button 2nd 3rd
search engine advertising [See also search ads.]
Search Engine Optimization [See SEO.]
Search Engine Results Page [See SERP.]
search engines
     and link structure
     as "answer engines," 2nd
     as Web interface
     "big three,"
     dominance of
     getting banned from
     how pages are indexed by
     how people use results from
     internal vs. external 2nd
     keyword advertising on
     manipulating
    optimizing Web sites for [See SEO.]
     results pages for [See also SERP.]
     ways to gain value from
Search feature
     adding "best bets" to
    advanced [See Advanced Search feature.]
     alternatives to
     as cause of task failures
     as design element 2nd
     determining need for
     examples
     for e-commerce sites 2nd
     importance of 2nd
     interface for
     low-relevancy results from
     providing spelling check for
     query-length considerations
     results pages for [See also SERP.]
     scoped
     showcasing
     single- vs. multi-site
     usability guidelines
     usability problems 2nd
     user expectations for
Search interface
Search logs 2nd 3rd
Search software 2nd 3rd
search spam
search spiders
security warnings
"See Also" links
selling online [See e-commerce sites.]
senior citizens 2nd 3rd
SeniorHealth site
SEO
     and dense text
     and flytrap content
     and made-up words
     and page titles
     and Search software
     and Web page headlines
     architectural
     black-hat 2nd
     defined 2nd
     importance of
     legitimate techniques for
     linguistic
     meaning of acronym
     number one guideline for
     reputation
     white-hat
serif fonts 2nd
SERP
     and Fitts' Law
     and page titles
     building "best bets" functionality for
     dating conventions
     examples 2nd
     how people use 2nd
     meaning of acronym
     no-results
     number one guideline for
     one-result
     providing spelling check on
     sorting
     types of hits displayed on
     use of relevancy ratings on
     where users click on
server redirects
severity ratings, problem
Sharper Image site 2nd 3rd 4th
shipping charges 2nd 3rd
Shockwave
shopbots
shopping
     carts 2nd 3rd
     comparison
     online [See also e-commerce sites.]
simplicity, practicing 2nd
site analytics packages
site maps
Site Search [See also Search feature.]
site-specific testing 2nd
Skip Intro button 2nd 3rd
skull ratings 2nd 3rd
SKUs
slang
slider controls
slow downloads 2nd
social security numbers
Social Security site
     benefit calculator
     internal jargon
     moving text
     navigation
     reading level
     text size
     text/background contrast
sound 2nd 3rd
spam 2nd 3rd
speakers
special study [See book study.]
spelling check
spiders, search
splash pages 2nd 3rd 4th 5th 6th
sponsored links
standard design elements 2nd 3rd
Staples site 2nd
status indicators, loading
sticky sites
Stress Test site
structure
     link
     site
studies
     accessibility
     eye-tracking 2nd 3rd 4th
     human memory
     literacy
     of kids 2nd
     of teenagers 2nd 3rd 4th
     text-formatting
    usability [See usability studies.]
     Web writing
style sheets 2nd
success rates, Web
summaries, page
Surf City USA site
surveys
swatches, color
Switchboard site
Sydney Opera House site