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Wal-Mart, 125, 132
Whitbread, 56–57
Why We Buy: The Science of Shopping (Underhill), 74–75
Wientzen, H. Robert, 136
Wilber, Elinor Frost Francis, 242
wireless communication, 217–224
wireless empowerment, 220–221
wireless local area networks (WLANs), 204–205
Wireless Rules: New Strategies for Customer Relationship Management Anytime, Anywhere (Lemon and Newell), 52
Wolfe, David, 112, 113
Wolfe Resources Group, 112
Woolf, Brian, 93, 96–97, 100
Woolrich, 39
Wreden, Nick, 230–231
Wunderman, Lester, 37–38
Wunderman Worldwide, 5, 37
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