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Talisma, 141
Tapper, Federico, 160
Target, 204
Taubman Centers, Inc., 86
Taylor, Sam, 220
TaylorMade-adidas Golf, 137
technology
customization and personalization and, 88–90
not the main issue, 23–26
pull, 219–220
role of, 178–179
Tele-Tech Corp., 136
television, 213–214
Teradata, 8, 20
Tesco, 231
Texas A&M University, Center for Retailing Studies, 71
TGI Friday’s, 56–57
The Great Indoors (TGI), 38–39, 156
TheTrip.com, 58
3Com, 138
Tomlinson, Ray, 62
Tower Records, 56, 204
Toys “R” Us, 204
training, customer service and, 149–150
translations, 213
Transparent Society, The (Brin), 205
Travelocity.com, 58
trust marketing, 51–52
Twelve Entrepreneuring, 119
Twivey, Paul, 119–120
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