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Kaiser Foundation, 40
KANA, 30, 139, 141
Kanady, Kenneth, 30–31
KANA Response, 137
Kaneshige, Tom, 195–196
Kasanoff, Bruce, 87, 91
Keebler Co., 219
Kelleher, Herb, 199
Kellogg, Co., 219
Kimmel, Larry, 7
Kinikin, Erin, 131
Klein, Naomi, 119
Kmart, 129, 132, 185
Know Thy Customer (Leech), 98
Kraft Foods, 35
Krishnamurthy, Sandeep, 89–90, 158
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