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IBM, 46, 136, 206
ICA Ahold, 59
IKEA, 132
incentives, used to get customer information, 104–105
information
customer-centric marketing research, 105–110
incentives used to get customer, 104–105
loyalty programs/cards and customer, 95–96, 101
permission to share, 50–52
power of, 40–42
privacy issues and gathering, 48–49
Information Week, 175, 214
Initiative for a Competitive Inner City (ICIC), 204
Insight Interactive, 134
interactive television (iTV), 213–214
InterContinental, 222
Internet
See also e-mail
brands and, 114–115
CMR and, 206–208
communication, purpose of, 210–211
customer relationships and, 203–206
customer service and, 133–147
empowerment, 209–215
influence of, 6, 33–35
permission issues, 57–60
privacy issues, 47–50
Internet Everywhere CEO Summit, 205
ISM, 173
i-SPOT Personal Items Locator, 223
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