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Datamonitor, 203, 205
Data Warehouse Institute, 14
David Lloyd Leisure, 57
Day, John, 52
Dell, Michael, 33
Dell Computer Corp., 33, 34, 135, 204
Deloitte Consulting, 175
Digital Innovations, 223
Dillard’s, 73
Direct Marketing Association, 34, 63, 135–136
DMRS Group, 180
Dobscha, Susan, 10
Doculabs, 140
DoubleClick, 47–48
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy (Rust, Zeithaml, Lemon), 186, 190
Dunn Humby, 231
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