Conclusion


  1. William Safire, “Witnessing an Intrusion Explosion,” San Diego Union-Tribune, May 3, 2002, p. B10.

  2. Jim Ericson, “The ‘Failure’ of CRM,” line56, E-Business Executive Daily, August 2, 2001, p. 3.

  3. William J. McEwen, “Is CRM All Hype?” destinationcrm.com, May 2, 2002, pp. 2, 3.




Why CRM Doesn't Work(c) How to Win by Letting Customers Manage the Relationship
Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141

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