Chapter 21: What Do Customers Want from Mobile Messaging?


Chapter 21: What Do Customers Want from Mobile Messaging?

  1. ystein Meland, “A Ban on SMS Divorce,” wap.com, July 13, 2001, p. 1.

  2. “Survey: The Mobile Internet—The Internet Untethered,” The Economist, October 11, 2001, p. 11.

  3. Ibid., p. 4.

  4. Ibid., p. 13.

  5. Ibid., p. 14.

  6. Colin Strong, “How Mobile Internet Segmentation Can Deliver Customer End Value,” Customer Management, March/April 2001, p. 67.

  7. Mickey Alam Khan, “Keebler Aims to Be Buddies with Customers,” dmnews.com, October 16, 2002, pp. 1–6.

  8. Kristi Essick, “Sending Out an SMS,” The Industry Standard, August 6–13, 2001, p. 48.

  9. “Not Just Kid Stuff,” informationweek.com, September 3, 2001, p. 38.

  10. Ibid.

  11. “Market Successes,” computerworld.com, May 17, 2001, p. 3.

  12. Alan Radding, “Leading the Way on Wireless,” computerworld.com, September 24, 2002, p. 5.

  13. Ibid., p. 6.

  14. Ibid.

  15. “Hospitality Checks Out Wireless,” mbusiness daily.com, March 2002, pp. 21, 22.

  16. “CRM in a Wireless World,” HP CRM, autumn 2001, p. 14.

  17. Kevin Maney, “New Chips Could Make Everyday Items ‘Talk’,” eCommerce Times, April 12, 2002, pp. 2, 4.

  18. Katherine Balint, “Nothing to Lose,” The San Diego Union-Tribune, May 13, 2002, pp. E1, E14.




Why CRM Doesn't Work(c) How to Win by Letting Customers Manage the Relationship
Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141

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