Chapter 20: Electronic Empowerment


Chapter 20: Electronic Empowerment

  1. Blake Rohhrbacher, “As Users Get Smarter, Marketers Must Keep Up,” clickz.com, February 26, 2002, p. 1.

  2. James R. Rosenfeld, “Lies, Damned Lies, and Internet Statistics,” Direct Marketing, November 2001, p. 61.

  3. Bill Millar, “Getting to the Heart of CRM,” INSIDE 1to1, February 10, 2002, pp. 8–10.

  4. Richard Louv, “Technology Hasn’t Freed Us; We’re Under Its Spell,” The San Diego Union-Tribune, February 3, 2002, p. A12.

  5. Jo Bennett, “Customer Feedback for the Hands That Feed,” INSIDE 1to1, January 28, 2002, p. 3.

  6. Michael Cohn, “Messages from Anywhere,” Internet World, April 2002, p. 50.

  7. Ashlee Vance, “Canesta Lets Computers See,” IDG News Service-idg.net, March 26, 2002, p. 1.

  8. John Ziooerer, “Sprechen Sie Deutsch,” Internet World, April 2002, pp. 52–53.

  9. “Interactive TV Arrives, Sort of,” nytimes.com, April 4, 2002, p. 2.

  10. Bill Millar, “Smart TV’s Implicit Bargains,” 1to1 Magazine, January/ February 2002, p. 33.

  11. “Tower of Power,” informationweek.com, February 11, 2002, pp. 1, 2.

  12. George V. Hulme, “Simulations Go Nuclear,” informationweek.com, April 8, 2002, p. 1.

  13. David M. Ewalt, “The Next (Not So) Big Thing,” informationweek.com, May 13, 2002, p. 1.

  14. Robert M. Rubin, “Business Case: Will We Reach 1984 by 2004?” informationweek.com, March 25, 2002, p. 1.

  15. Jo Bennett, “The E-Motional Rescue of Self-Service Devices,” INSIDE 1to1, May 5, 2002, p. 3.




Why CRM Doesn't Work(c) How to Win by Letting Customers Manage the Relationship
Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141

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