Chapter 18: Don t Boil the Ocean


Chapter 18: Don’t Boil the Ocean

  1. Tom Kaneshige, “Surviving CRM,” line56.com, November 2, 2002, p. 2.

  2. Jacqueline Allen, “Talking CRM Shop with Industry Execs,” INSIDE 1to1, February 16, 2002, pp. 3–4.

  3. Joseph Colletti, “A Crawl, Walk, Run Approach to CRM,” DM News, December 10, 2001, pp. 26, 30.




Why CRM Doesn't Work(c) How to Win by Letting Customers Manage the Relationship
Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141

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