Chapter 15: Which Customers and Why


Chapter 15: Which Customers and Why

  1. Sandeep Kirshnamurthy, “A Comprehensive Analysis of Permission Marketing,” Journal of Computer-Mediated Communication, 2001, pp. 13, 14.

  2. Ibid., pp. 6, 7.

  3. “Opinion: Business Intelligence Is the Strongest Link,” crm-forum.com, March 20, 2002, p. 1.




Why CRM Doesn't Work(c) How to Win by Letting Customers Manage the Relationship
Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141

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