Chapter 13: Before You Build a Better Mousetrap


Chapter 13: Before You Build a Better Mousetrap

  1. Frederick Newell, loyalty.com—Customer Relationship Management in the New Era of Internet Marketing (New York: McGraw-Hill, 2000), p. 300.

  2. Erica Morphy, “The Cost of Not Deploying CRM,” ecommercetimes.com, March 26, 2002, pp. 1–2.

  3. Ibid., p. 2.

  4. Matt Hines, SearchCRM, March 21, 2002.

  5. Don Peppers, “Customer Relationship Management: Delivering the Benefits, INSIDE 1to1, August 13, 2001.




Why CRM Doesn't Work(c) How to Win by Letting Customers Manage the Relationship
Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141

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