Chapter 12: All Cows Look Alike

Chapter 12: All Cows Look Alike

1. Crm-forum.com, August 29, 2001.

2. Michael Bayler and David Stoughton, Promiscuous Customers: Invisible Brands (New York: John Wiley & Sons, December 2001).

3. “Watchin’ the Game, Havin’ a Bud,” Brand Strategy, March 2001, p. 11.

4. “From the Store to the Web and Back Again,” 1to1 Magazine, January/ February 2002, p. 24.

5. William Arruda, “The Brand Connection—The Link Between Corporations and the Executives That Lead Them,” www.marketingprofs.com, August 2002, pp. 1–2.

6. Kate Maddox, “Survey Finds HP, Compaq, Cisco Most ‘Bruised and Battered’ Brands,” BtoB, January 2002, p. 2.

7. “Marketing Trends,” www.darwinmag.com, July 2001, p. 63.

8. Richard Rosen, “Interaction: The Bridge Between Awareness and Prospect Involvement in Brand-Building Advertising,” DMA, in Case You Missed It, Volume 2, Issue 3, p. 3.

9. Ibid., p. 66.

10. Ibid., pp. 67, 68.

11. Ibid., pp. 66, 67.

12. Naomi Klein, No Logo: Taking Aim at the Brand Bullies (New York: Picador USA, 2002), Chapter 15.

13. Paul Twivey, “Follow the Rules of Engagement,” Brand Strategy, March 2001, p. 15.