Appendix B: Key M-Commerce Statistics

Appendix B: Key M-Commerce Statistics

Services Used By Internet-Enabled Mobile Phone Users Globally
Country (as % of IE-mobile users)	E-mail	Banking	Purchasing	Games
Asia	10%	2%	3%	3%
Brazil	11%	7%	1%	2%
Europe	10%	3%	1%	3%
Japan	77%	4%	12%	5%
North America	27%	6%	3%	7%
Worldwide	19%	3%	3%	3%
Source: AT Kearney, August 2002

Predicted m-Commerce Revenues, 2001–2005
Research Entity (USD billion)	2001	2002	2003	2004	2005
Datamonitor (2000)	1.5	3.5	5.0	7.5	8.5
Forrester Research (2000)	1.0	2.5	7.5	14.0	22.0
Durlacher (realistic/interpreted)	3.0	3.5	5.1	10.0	19.0
Frost & Sullivan (1999)	8.0	10.0	15.0	19.0	24.0
Consult Hyperion (seven countries, 2001)	2.5	3.5	4.5	5.5	7.5
Jupiter Research (2000)	1.0	2.0	3.0	5.0	8.0
Source: Transaction Magazine, August 2002

Prepaid Subscribers In World Regions, 2001–2004
Region	2001	2002	2003	2004
Europe	258,1	320,9	375,6	427,6
Asia Pacific	27,7	40,7	55,4	71,3
Greater China	55,4	93,4	119,2	156,8
North America	12,5	15,7	18,4	20,3
South America	63,2	86,1	109,7	133
Worldwide	416,2	556,8	678,3	809
Source: EMC

Current Mobile Phone Users' Interest In 3G Applications
Application	W Europe	E Europe	USA
On 6-point interest scale, 6 = high interest, and 1 = low interest
E-mail	4.5	4.7	4.3
Payment Authorization/ Enablement	3.4	3.8	3.0
Banking/Trading Online	3.5	3.4	3.2
Shopping/Reservations	3.0	3.1	2.9
Interactive Games	2.0	2.2	2.4
Source: Taylor Nelson Sofres, May 2002

Global Internet and Wireless Users, 2001, 2004 and 2007
Subscribers	2001	2004	2007
Internet users (millions)	533	945	1,460
Wireless Internet users as % of all Internet users	16	41.5	56.8
Source: eMarketer, March 2002

Proportion Of Wireless Web Users, By Country, 2001
Country	Percentage
United States	6
United Kingdom	10
Germany	16
Finland	6
Japan	72
Source: Accenture (summer 2001)

m-Commerce Comfort Levels of US Consumers (per device)
Status	Phones	PDAs
Not at all comfortable	65%	61%
Uncomfortable	21%	24%
Neutral	6%	7%
Comfortable	6%	6%
Extremely comfortable	2%	2%
Source: Forrester Research

Worldwide Number of Mobile Users And Consumers, 2001
Region	Mobile Users	Mobile Consumers
Africa	4,900,001	1,650,000
Asia-Pacific	206,500,000	131,750,000
Europe	68,850,000	39,350,000
Central/South America	18,250,000	11,850,000
North America	133,290,000	86,790,000
Australia	5,250,000	3,100,000
Former USSR	11,191,500	8,191,500
World	448,231,500	282,681,500
Source: ResearchPortal.com, via CyberAtlas

US Mobile Commerce Revenues, 2001–2007
Year	Total (USD)
2001	127 million
2002	616 million
2003	2.1 billion
2004	5.7 billion
2005	13.1 billion
2006	29.0 billion
2007	58.4 billion
Sources: IDC and Jupiter Media Metrix

Obstacles Preventing Consumers From Adopting m-Commerce
Obstacle	Phones	PDAs
Credit card security concerns	52%	47%
Fear of 'klunky' user experience	35%	31%
Don't understand how it would work	16%	16%
Other	11%	13%
Never heard of it before	10%	12%
Source: Forrester Research

Worldwide Users of Wireless Financial Payments, 1999–2004
(in millions)	1999	2000	2001	2002	2003	2004
Europe	0.5	2	4	10	19	31
Asia-Pacific	0.5	3	7	13	21	29
US	n/a	n/a	n/a	0.5	1	2
Source: Celent Communications

Users of Wireless Financial Services In World Regions, 2000–2005
Region	2000	2005
North America	0.45 mn	34.97 mn
Western Europe	3.89 mn	76.55 mn
Asia-Pacific	4.81 mn	83.74 mn
Source: TowerGroup

Percentage of WAP-Enabled Banking in Western Europe, 2000
Country	Total (per cent)
Scandinavia	48%
UK	22%
Germany	13%
France	5%
Italy, Spain	5%
Others	7%
Source: International Data Corporation

WAP-Enabled Bank Accounts in Western Europe, 2000–2004
Year	Total (millions)
2000	2
2001	5
2002	13
2003	24
2004	32
Source: International Data Corporation

North American & Global Wireless Web Users, 2000–2005
Region	2000	2001	2002	2003	2004	2005
North America	0.2 mn	0.3 mn	14 mn	37.5 mn	63.7 mn	95.6 mn
World Total	6 mn	16 mn	77 mn	190 mn	322 mn	484 mn
Source: Ovum

Global Mobile Commerce Revenues, 2000 -2005 (USD millions)
Region	2000	2001	2002	2003	2004	2005
North America	0.0	0.1	0.2	0.7	1.8	3.5
Western Europe	0.0	0.1	0.5	1.7	4.6	7.8
Asia	0.4	1.3	2.6	5.0	7.4	9.4
Latin America	0.0	0.0	0.0	0.1	0.2	0.5
Other	0.0	0.0	0.1	0.2	0.4	1.0
Global	0.4	1.5	3.4	7.6	14.5	22.2
US	0.0	0.1	0.2	0.6	1.7	3.3
Japan	0.4	1.2	2.1	3.5	4.5	5.5
Source: Jupiter Research

Percentage of Wireless Web Users By Region, 1998–2002
Region (millions)	1998	1999	2000	2001	2002
Europe	-	7	20	62	130
US	9	19	40	62	80
Japan	9	17	20	30	50
Source: Forbes Magazine

Global Users of 3G Wireless Data in 2011
Country	Total
Europe	251 million
China	247 million
United States	208 million
Japan	96 million
Source: Kalba International

Numbers Using Wireless Data in the US By 2005
Category	Total (millions)
Entire user base	9.5
B2B subscribers	6.8
Residential subscribers	2.8
Global Web-enabled devices	500
Source: The Strategis Group

Smart Phones Versus Conventional Wireless Phones (in millions)
	1999	2000	2001	2002	2003
Smart Phones	0.2	6	56	175	330
Conventional	250	304	284	185	40
Source: Datacomm Research

Uptake of Wireless Data Applications, 2000–2005 (in millions)
Applications	2000	2001	2002	2003	2004	2005
Messaging	100	230	399	611	916	1268
E-commerce/Retail	12	36	107	195	318	469
Financial Services	50	123	225	357	529	798
Intranet (corporate)	5	20	49	81	129	206
Internet, WAP	4	20	85	183	344	614
Entertainment	61	143	246	372	554	775
Navigation	47	146	239	345	488	785
Source: allNetDevices

Global Internet-Enabled Mobile Terminals, 1999–2003 (millions)
Year	Europe	Asia-Pacific	US/Canada	Latin America	Middle East	Africa
1999	0.26	4.0	< 0.04	0.0	< 0.01	0.0
2000	20.24	13.55	6.50	1.27	2.00	0.90
2001	104.58	48.72	42.23	12.04	10.90	4.86
2002	204.66	119.01	103.33	44.40	30.13	13.56
2003	273.45	187.19	158.69	101.48	54.04	23.68
Source: Dataquest

Total Number of WAP-Enabled Subscriptions in Europe (in millions)
Region	1999	2000	2001	2002	2003	2004	2005
Northern Europe	n/a	2	3	8	10	12	15
Southern Europe	n/a	3	12	21	30	40	50
Central W Europe	n/a	10	30	58	82	100	122
Source: Datamonitor

Total Number of Cellular Subscriptions in Europe (in millions)
Region	1999	2000	2001	2002	2003	2004	2005
Northern Europe	15	20	24	24	25	25	25
Southern Europe	48	58	68	70	75	78	80
Central W Europe	70	100	140	160	170	175	178
Source: Datamonitor

Worldwide Penetration of Handheld Devices Through 2005
Country	1999	2005
Asia	125 million	310 million
Germany	22 million	62 million
UK	21 million	45 million
France	17 million	45 million
Netherlands	7 million	12 million
Belgium	3 million	7 million
Austria	3 million	6 million
US	1.7 million	24 million
Source: Datamonitor