Index
Wireless Communications and Mobile Commerce
ISBN: 1591402123
EAN: 2147483647
EAN: 2147483647
Year: 2004
Pages: 139
Pages: 139
- Chapter IV How Consumers Think About Interactive Aspects of Web Advertising
- Chapter IX Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage
- Chapter X Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
- Chapter XII Web Design and E-Commerce
- Chapter XV Customer Trust in Online Commerce